Tag: Google+
Google’s Mission: Keeping You On Google
Over the past two decades, Google has evolved from being a simple search engine with a funny name, white background, and colorful logo to boot. Although the site’s visual characteristics have gone through minor tweaks over the years, the look and feel is still very reminiscent of Google’s humble beginnings. One of the biggest evolutions for Google […]
The 2017 SEO Predictions & Trends Word Cloud
Happy New Year! It’s time for my annual installment of the SEO predictions word cloud – updated for 2017! This is the post where I make a word cloud out of a blog post about 2017 SEO predictions. This year, I will be using this SearchEngineJournal post, which features insights and opinions on SEO trends from 44 leading SEO experts.
SEO for Travel & Hospitality Brands in 2016
ICYMI: When it comes to SEO, Google has no chill, especially in the Travel and Hospitality industries. It’s undeniable. The proof is in the SERPs. Let’s take a look at Google’s most recent updates.
Google Removes ‘Demote Sitelinks’ Feature from Search Console
If as to prove right the old saying, “Nothing good happens after midnight,” Google took to their Webmaster Blog at 4:36am this morning to announce that webmasters would no longer have the option of demoting featured sitelinks within Google Search Console. Prior to this morning, SEOs and webmasters had the option to remove (by “demoting”) […]
The Rise of Google Mobile Brand CPCs
June 28, 2016 – a day that will live in infamy. Hopefully not, but maybe. After letting the dust settle on the Fourth of July holiday weekend, we at PMG have continued to notice a disturbing, but familiar, trend. Google Brand CPCs (average cost-per-click) are on the rise. Yes. Again. This time, in mobile. What […]
An In-Depth Guide to Deep Linking and App Indexing
Upon their inception, Google’s mission has been to organize the world wide web. But then apps came along and threw them a curve ball. Because apps do not have the same explicit path structure as websites and live natively on a user’s device, Google cannot crawl app content unless deep links exist. Although deep links […]
Google Goes “Green”
You may not have noticed it, but last week Google made an update to the look of the search results page. More specifically, Google changed the “Ad” label next to text ads on the SERPs from yellow to green. This switch has been in the testing phase since April and was rolled out across all […]
Google Express Launches in Texas
Starting June 1, Google expanded it’s speedy on-demand delivery service Google Express to Texas. Currently, shoppers in Dallas, Houston, and Austin areas can now take advantage of overnight delivery from the following merchants: Barnes & Noble, Costco, PetSmart, Walgreens, and Whole Foods Market.
Images in Paid Search Ads
Just 3 short years ago, Google introduced Image Extensions. Touted as the future of paid search (by me), Google gave the advertiser the ability ‘show’ rather than ‘tell’ when promoting brand or business. If you remember, Yahoo actually pioneered this concept a few years earlier with Rich Ads in Search (RAIS). RAIS even took Google’s […]
Mobile Video :: Keys to Success
Back in March, I had the opportunity to attend The Near Frontier of Mobile Video conference in San Francisco. The conference was hosted by Google, and had both agency and client leaders speaking about their experiences with mobile video campaigns. The conversation started with a broad overview of the current landscape, and then dove deeper into the […]
