ICYMI: Google’s Limitations of the DoubleClick ID
Justin Scarborough, PMG’s programmatic media director, recently spoke with AdExchanger about Google’s decision to limit the portability of the DoubleClick ID. The change was made in the name of consumer privacy, “but this change will make it much harder for companies who have built products off of Google’s data graph to provide value outside of Google’s […]
SEO For ReactJS Websites
ReactJS is a popular JavaScript library used for a growing number of websites. In fact, 5.6% of the top 10,000 websites now use React, according to digital technology trending site BuiltWith. Building websites and mobile web apps in React can help create a modern user experience, however, like many JavaScript technologies, there are search engine […]
Google Adds Directory in Local Panel
To help searchers better navigate shopping centers and outlet malls, Google added a tab to the local panel named “Directory” which acts as a mall directory for indoor and outdoor shopping centers. It’s important to note that the tab only displays for mobile and tablet local panels in search results, which makes sense seeing as […]
Google Updates Advertising Features to Give Users More Control
In a move to fulfill consumer demands for more control and to elevate the level of user accessibility in response to the cultural conversation around advertising transparency, Google recently announced a few updates to Ads Settings and key user-facing features. Jon Krafcik, Google’s Group Product Manager for Data Privacy and Transparency, outlines how the changes […]
Is Google’s RankBrain Susceptible to Human Bias?
Over the last year, we’ve entered into a new rise of global populism. Online audiences have seemingly become disenchanted with the established voices of authority, and how people determine the value of information appears to be determined more by who is saying it than by the evidence backing it. Is it possible that this online […]
Google’s New Global Site Tag
Just in time for the Holidays and hot on the heels of Safari’s Intelligent Tracking Prevention, Google has released a new site tag (global site tag) that helps advertisers work around the ITP update by streamlining conversion tracking across Google products. ITP is a new Safari 11 feature that utilizes machine learning on both desktop […]
ICYMI: Maximizing Customer Lifetime Value
PMG founder and CEO George Popstefanov recently shared his thoughts in a Think with Google interview on how brands should focus on lifetime value instead of ROAS as a key success measure. In the interview, which is part of Google’s Executive Perspective series, George highlighted how brands that don’t have some kind of lifetime value […]
How Google is Trying to Improve the Digital Ad Experience
In 2018, Google is going to introduce ad blocking to Chrome in an effort to cut down on intrusive and “bad” display ads. It was confirmed earlier in June, that Chrome will block ads that don’t meet Google’s ad standards disguised as the Coalition for Better Ads, starting in early 2018. Ad Experience Report […]
How Journalists Plan to Shape the Digital Landscape
Much has changed since I wrote my very first PMG blog post two years ago. For one thing, I’ve realized that asterisk citations are pretty lame. For another, the news and social media relationship that I wrote about back then has become increasingly fraught and full of tension. Then, I wrote about how newspapers used social […]
Google’s Mission: Keeping You On Google
Over the past two decades, Google has evolved from being a simple search engine with a funny name, white background, and colorful logo to boot. Although the site’s visual characteristics have gone through minor tweaks over the years, the look and feel is still very reminiscent of Google’s humble beginnings. One of the biggest evolutions for Google […]
