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Tag: Google+

August 16, 2019
Posted by Sinead Hultman

What We Learned at the Google Retail Summit

Earlier this year, Google hosted its second annual retail summit at its New York City offices, bringing in both agencies and brands to talk about the roadmap ahead and future of retail. Over the course of two days, the summit included countless product updates and a holiday readiness workshop, along with breakout roundtable sessions in […]

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March 11, 2019
Posted by Sinead Hultman

Google Sunsetting Average Position Metric

Google recently announced that the average position metric will be sunset in September 2019; claiming that the metric is not intended to reflect where ads are showing in the SERPs. Late last year, Google introduced four new metrics known as Prominence Metrics which we believe will essentially replace the average position reporting metric. These metrics […]

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September 07, 2018
Posted by Emily Denney

ITP, Parallel Tracking & More SEM Updates

In addition to the ongoing buzz with Holiday right around the corner, there’s a lot happening in the world of search marketing these days. From ITP2 and Responsive Text Updates, below is a roundup of what you need to know. ITP2 Intelligent Tracking Prevention 2.0 (ITP2) is slated for likely release in mid to late […]

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August 15, 2018
Posted by Abby Long

What We Learned from the PMG Voice Lab

To help ourselves, our clients, and the industry orient themselves in this new voice-powered ecosystem, we launched the PMG Voice Lab. The initiative is a long-term investment in research, analysis, and experimentation in the field of voice search and voice-enabled technologies and opportunities. In our first Voice Lab analysis, we put the top voice-enabled technologies […]

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May 21, 2018
Posted by Maddie Owen

ICYMI: Google’s Limitations of the DoubleClick ID

Justin Scarborough, PMG’s programmatic media director, recently spoke with AdExchanger about Google’s decision to limit the portability of the DoubleClick ID. The change was made in the name of consumer privacy, “but this change will make it much harder for companies who have built products off of Google’s data graph to provide value outside of Google’s […]

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April 11, 2018
Posted by John Greer

SEO For ReactJS Websites

ReactJS is a popular JavaScript library used for a growing number of websites. In fact, 5.6% of the top 10,000 websites now use React, according to digital technology trending site BuiltWith. Building websites and mobile web apps in React can help create a modern user experience, however, like many JavaScript technologies, there are search engine […]

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February 20, 2018
Posted by Abby Long and Jacob Herman

Google Adds Directory in Local Panel

To help searchers better navigate shopping centers and outlet malls, Google added a tab to the local panel named “Directory” which acts as a mall directory for indoor and outdoor shopping centers. It’s important to note that the tab only displays for mobile and tablet local panels in search results, which makes sense seeing as […]

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February 01, 2018
Posted by Abby Long

Google Updates Advertising Features to Give Users More Control

In a move to fulfill consumer demands for more control and to elevate the level of user accessibility in response to the cultural conversation around advertising transparency, Google recently announced a few updates to Ads Settings and key user-facing features. Jon Krafcik, Google’s Group Product Manager for Data Privacy and Transparency, outlines how the changes […]

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December 18, 2017
Posted by Jonathan Hunt

Is Google’s RankBrain Susceptible to Human Bias?

Over the last year, we’ve entered into a new rise of global populism. Online audiences have seemingly become disenchanted with the established voices of authority, and how people determine the value of information appears to be determined more by who is saying it than by the evidence backing it. Is it possible that this online […]

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October 24, 2017
Posted by Abby Long

Google’s New Global Site Tag

Just in time for the Holidays and hot on the heels of Safari’s Intelligent Tracking Prevention, Google has released a new site tag (global site tag) that helps advertisers work around the ITP update by streamlining conversion tracking across Google products. ITP is a new Safari 11 feature that utilizes machine learning on both desktop […]

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