Google recently announced that the average position metric will be sunset in September 2019; claiming that the metric is not intended to reflect where ads are showing in the SERPs. Late last year, Google introduced four new metrics known as Prominence Metrics which we believe will essentially replace the average position reporting metric. These metrics […]
In addition to the ongoing buzz with Holiday right around the corner, there’s a lot happening in the world of search marketing these days. From ITP2 and Responsive Text Updates, below is a roundup of what you need to know. ITP2 Intelligent Tracking Prevention 2.0 (ITP2) is slated for likely release in mid to late […]
To help ourselves, our clients, and the industry orient themselves in this new voice-powered ecosystem, we launched the PMG Voice Lab. The initiative is a long-term investment in research, analysis, and experimentation in the field of voice search and voice-enabled technologies and opportunities. In our first Voice Lab analysis, we put the top voice-enabled technologies […]
Justin Scarborough, PMG’s programmatic media director, recently spoke with AdExchanger about Google’s decision to limit the portability of the DoubleClick ID. The change was made in the name of consumer privacy, “but this change will make it much harder for companies who have built products off of Google’s data graph to provide value outside of Google’s […]
ReactJS is a popular JavaScript library used for a growing number of websites. In fact, 5.6% of the top 10,000 websites now use React, according to digital technology trending site BuiltWith. Building websites and mobile web apps in React can help create a modern user experience, however, like many JavaScript technologies, there are search engine […]
To help searchers better navigate shopping centers and outlet malls, Google added a tab to the local panel named “Directory” which acts as a mall directory for indoor and outdoor shopping centers. It’s important to note that the tab only displays for mobile and tablet local panels in search results, which makes sense seeing as […]
In a move to fulfill consumer demands for more control and to elevate the level of user accessibility in response to the cultural conversation around advertising transparency, Google recently announced a few updates to Ads Settings and key user-facing features. Jon Krafcik, Google’s Group Product Manager for Data Privacy and Transparency, outlines how the changes […]
Over the last year, we’ve entered into a new rise of global populism. Online audiences have seemingly become disenchanted with the established voices of authority, and how people determine the value of information appears to be determined more by who is saying it than by the evidence backing it. Is it possible that this online […]
Just in time for the Holidays and hot on the heels of Safari’s Intelligent Tracking Prevention, Google has released a new site tag (global site tag) that helps advertisers work around the ITP update by streamlining conversion tracking across Google products. ITP is a new Safari 11 feature that utilizes machine learning on both desktop […]
PMG founder and CEO George Popstefanov recently shared his thoughts in a Think with Google interview on how brands should focus on lifetime value instead of ROAS as a key success measure. In the interview, which is part of Google’s Executive Perspective series, George highlighted how brands that don’t have some kind of lifetime value […]