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It’s been said “The best brands have the best creative.” – Some young marketing genius. At PMG, we strive for the best creative and Adobe Photoshop is an invaluable tool for the creative team striving for the best. The robust design software is constantly evolving allowing for new and interesting workflows, collaboration approaches and different methods […]
What is typography? I first heard this word in an intro design class in college. I initially thought, “What do trees have to do with design.” However, I soon figured out that my professor was not, in fact, discussing topography with us. Typography is the study of letter and word forms and how to visually […]
Let me preface this by saying my fellow designers here at PMG are stellar digital organizers. They’re legit. But if you’ve ever worked within a creative team, you probably understand the frustration of opening a messy Photoshop file and searching for the right layer until you finally find it hidden under some mask with a […]
Something to consider before reading this blog post: I’m dramatic. So imagine you are a junior year college student: The end of your last semester of junior year is fast approaching and you are loving the seemingly endless free time you have to chillax with your friends, to eat miserably unhealthy food (I’m lookin’ at […]
Today, I’m starting a series of blog posts that focus on the history and evolution of graphic design as we know it today. Today’s focus: Symbols. How are they formed? How do they become ingrained into society? How come sometimes the symbol is more popular than the name of the brand, itself?
Whether you’re writing a term paper, putting up signs for a garage sale, mailing out wedding invitations, or putting together that Powerpoint to close the deal, choosing the right font is important. Not only does it speak (very loudly, in my opinion) of your taste, but it communicates a certain consideration for your audience. And […]