It’s only fitting that in a year unlike any of us has ever experienced, we’re about to have a holiday shopping season like no other. To guide marketers through what to expect, PMG’s client strategy partner Tim Lardner wrote a piece for MediaPost that shared valuable recommendations and insights. For example, forecasting is key, but […]
On February 5th, approximately 1.5 billion people around the world will celebrate the Lunar New Year otherwise known as the Chinese New Year. A major occasion in several countries, nowhere is it celebrated more than in China. Regardless of trade tensions between the U.S. and China, brands rightly see the Lunar New Year as a […]
‘Tis the season for fattened budgets (and waistlines, let’s be honest), Pinterest DIY gift wrapping, glitter in all colors (gold is best), and inevitably, some really good and really not so good holiday creative. From personal greeting cards to full blown corporate campaigns, the holiday season forces creatives to think outside the (Tiffany’s) box and re-imagine […]
Ultimately, anyone’s Q4 can be a bang or bust in social. Keep the following points in mind as you plan ahead and before you know it, you’ll be breaking out the eggnog to toast an epically successful holiday season. Okay. You know we’ve gotta talk about the G word. What’s the client’s goal for Q4 […]