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Tag: holiday performance

October 06, 2020
Posted by Abby Long

October Brings Fresh Perspectives on Economic Sentiment, Consumer Confidence

Q4 is officially upon us, ushering in the arrival of new perspectives and enlightening economic data from McKinsey & Co., eMarketer, GlobalWebIndex, and others. These Q3 reports provide us with a better understanding of how brands and consumers are faring amid such an unusual pre-holiday season. Let’s dive into the highlights.  Consumer Trends & Economic […]

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December 02, 2019
Posted by Abby Long

Social eCommerce is The Darling of Cyber Weekend

PMG’s data analysis demonstrates 45% of retailer investments went into paid social, yielding 33% of all revenue for Cyber Weekend 2019.  Today we released the results of its Cyber Weekend advertising report findings. Our team analyzed over 40M+ clicks, across $200M+ in media spend, and $1B in attributed revenue to identify key trends that arose […]

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