Ah, at last, the time is here. Black Friday and Cyber Monday preparations are in full swing around the PMG offices, but on the flipside, eMarketer states that over 60% of people actually feel that Black Friday is overwhelming with so many sales and so little direction on where to begin. Of course, the question […]
It’s no secret that the holidays are the busiest time of the year. Especially for those involved in eCommerce marketing strategies, the holidays are no time to relax. Starting the week of Thanksgiving through the shipping cut off day for Christmas delivery, retailers can expect between 18-20% of their annual sales, and the number is […]
With cyber week literally right around the corner, I’m going to try to keep this as simple and high-level as possible for you. I asked PMGers across channels around the agency to share their insights on what we should expect from retailers during Holiday this year. I received an overwhelming number of responses, and from […]
As overall retail holiday sales increased 4% from 2015 to 2016, online and non-store sales increased 12.6%. Setting your client up for success and capitalizing on this consumer shift from in-store to online is vital – and it starts right now. Understanding consumer behaviors and trends in the marketplace is essential to keeping your current […]