National coronavirus lockdown restrictions in the UK have driven brick-and-mortar stores to close once again, compounding the pandemic’s financial impact on high street retailers and teeing up online shops to reap the rewards of holiday shopping this season. According to some assessments, UK retail footfall for November is expected to drop by over 62 percent […]
It’s only fitting that in a year unlike any of us has ever experienced, we’re about to have a holiday shopping season like no other. To guide marketers through what to expect, PMG’s client strategy partner Tim Lardner wrote a piece for MediaPost that shared valuable recommendations and insights. For example, forecasting is key, but […]
In Southern California, KOST-FM has already started its annual non-stop holiday music rotation, and the streets of downtown Pasadena are lined with holiday lights and festive reindeer statues. In other words, the holiday shopping season is here, whether you’re ready or not. Thankfully, most retailers have been preparing for months, but there are still some […]
As online shopping is estimated to account for ~50% of sales during the 2018 holiday season (up from just 40% the prior year), retailers with mobile apps are hyper-focused on driving sales within the app (accounting for over 50% of online sales on average). Two of the most popular ways to promote apps installs online are […]
It’s no secret that the holidays are the busiest time of the year. Especially for those involved in eCommerce marketing strategies, the holidays are no time to relax. Starting the week of Thanksgiving through the shipping cut off day for Christmas delivery, retailers can expect between 18-20% of their annual sales, and the number is […]
Editor’s Note: This is Part 3 of our Amazon Series, along with Part 1 – Advertising with Amazon 101 and Part 2 – Marketing in the Amazon Era When it comes to researching and purchasing products online, a 2016 Bloomreach study discovered that over 55% of consumers first turn to Amazon when looking for products […]