Tag: HPA
HPA 201
A few months back we introduced you to Hotel Price Ads with Jordan’s blog HPA 101. I now present you, HPA 201. We’ll take a deeper dive into the different HPA search types and bidding options. The HPA program is constantly evolving, which makes it even more crucial for advertisers to stay on top of […]
Google’s Hotel Finder, one of the four search type options within Hotel Price Ads, just got a lot more…interesting. On December 3rd, Google unveiled the latest and greatest feature of HPA, the “Book Button” within Hotel Finder’s search results list. Google rolled out this new feature globally for desktop and tablet only. Hotel Finder reuslts […]
How to Uncover HPA Rate Parity and Increase Bookings
Let’s say you have a really awesome tool like Koddi that aggregates all of your hotel property performance on Google’s Hotel Price Ads (HPA) and you decide to start dicing your data to see how to increase your booking volume. One of our go-to tricks is to pull all of the properties that have good […]
Hotel Price Ads 101
Hotel Price Ads (HPA) is an online hotel booking tool by Google in which travel agencies, hotels, and meta-search sites can advertise their prices and draw traffic to their site for a customer to complete the booking process. HPA is designed as a pay-per-click auction model, much like AdWords, where bids are placed to compete […]
