In a bid to broaden the number of advertisers using its platform to reach audiences, Hulu just announced its Creative Partner Program that is aimed at small- and medium-sized businesses. The goal of the program is to help these advertisers develop engaging ads that meet the standards of streaming content viewers. Businesses can work with […]
Reflecting the growing importance of streaming to TV companies as they sell advertising, Disney will sell Hulu inventory alongside its linear TV and digital inventory in this year’s upfronts. According to Digiday, “We’re going to market as one portfolio, so we will be negotiating upfronts with Hulu incorporated into those deals going forward,” said Lisa […]
PMG attended the celebrity-packed NewFronts this year and we are here to report what’s new and what you need to know to get your brand involved in the latest and greatest of the digital world. Ellen Digital Network What’s New? Ellen Digital Network’s big focus this year is on digital content. These shows are star-packed, […]
With the first day of summer quickly creeping upon us, we’re sharing where PMG has landed in the news in May. With commentary from two of our media experts and our resident blockchain expert, don’t miss where we’ve been mentioned in the news below. 5 Questions Advertisers Have About Hulu’s Offline Ads PMG’s Natalee Geldert […]