The Drum’s European version of their annual Marketing Awards recently named the collaborative work between PMG and Beats by Dre the winner in the best Retail or E-commerce category. Despite not being an official sponsor of the 2018 FIFA World Cup, Beats by Dre’s “Made Defiant” campaign captivated audiences around the world. The campaign was […]
The Interactive Marketing Awards announced shortlists last week for the 2019 awards program and PMG landed a spot on the list in two categories: Best Social Media Campaign and Best Use of Video. The collective effort between Beats by Dre and PMG in the Made Defiant campaign was recognized in both categories. Standing out from […]
“Diaz has not only played a crucial role in growing PMG’s client roster, but she also spearheaded the agency’s expansion into Austin.” Congrats to PMG’s Mari Andersen Diaz for being named one of The Drum’s 50 Under 30. Mari has been a rising star at PMG, starting as an intern and working her way to […]
Shortlists were announced this week for the 2018 US Search Awards, and PMG is elated to have landed on the list in two categories. PMG’s shortlist nominations fall in the Best Use of Search – Travel / Leisure category and the Best Local Campaign category. PMG’s work for a long-time client not only helped the […]
PMG’s George Popstefanov recently shared his thoughts with MediaPost on how to navigate digital transparency. “If we expect the industry at large to be transparent, we need to start by nurturing it from within,” said George. To read more of his insights check out the full article.
Last week, Adweek published, PMG founder and CEO, George Popstefanov’s thoughts on how brands can use data to bridge the gap between human and machine. In the op-ed, George highlighted how digital agencies can teach brands how to utilize their data to be more human. To learn more about how data can assist brands in […]
Lora Parker, PMG’s VP of media services, recently spoke with Digiday about how some retailers are averse to advertising on Amazon. Noting that some retailers do see Amazon as a genuine opportunity, while others view Amazon as a direct threat to their business. Read the full article here for more industry insights on advertising on […]
The 10th annual Shorty Awards recently named PMG a finalist in the consumer brand category for PMG’s work for Beats by Dr. Dre on the Conor McGregor #AboveTheNoise campaign. While the budget was only in the mid-six figures, the campaign was a smash; delivering a whopping 244 million impressions. One of the most influential pieces […]
Today is International Women’s Day, and the last time we checked, women make up 50.8% of the world’s total population (fun fact: that extra .8% is Beyoncé!). However, according to Ad Age, “across industries, women hold 23% of leadership posts at U.S. businesses, up from 21% a year earlier.” While that’s an increase from years […]