Lora Parker, PMG’s VP of media services, recently spoke with Digiday about how some retailers are averse to advertising on Amazon. Noting that some retailers do see Amazon as a genuine opportunity, while others view Amazon as a direct threat to their business. Read the full article here for more industry insights on advertising on […]
The 10th annual Shorty Awards recently named PMG a finalist in the consumer brand category for PMG’s work for Beats by Dr. Dre on the Conor McGregor #AboveTheNoise campaign. While the budget was only in the mid-six figures, the campaign was a smash; delivering a whopping 244 million impressions. One of the most influential pieces […]
Today is International Women’s Day, and the last time we checked, women make up 50.8% of the world’s total population (fun fact: that extra .8% is Beyoncé!). However, according to Ad Age, “across industries, women hold 23% of leadership posts at U.S. businesses, up from 21% a year earlier.” While that’s an increase from years […]