Tag: innovation
High Impact Testing – Waze App
When looking into potential high impact, outside-the-box testing ideas for a client, it is important to vet potential vendors by asking the right questions with your campaign goals in mind. Ensuring that the partner has the targeting capabilities to meet your client’s target market is imperative, but a successful campaign is also centered around finding […]
Minimizing Disruption & Becoming More Innovative
Innovations that lead to corporate disruption has happened many times before and is happening at an ever more frequent pace. Staying on top of changes is important for companies, individuals, and agencies supporting for their clients to take advantage of innovation and avoid being a victim of it. Disruption Through History If you worked for […]
PMG Wins Two US Search Awards
PMG picked up two US Search Awards last night for its innovative Modular Bidding Assistant technology. The agency was honored in the categories of Best Mobile Campaign and Best Innovation – Campaign. The Modular Bidding Assistant was created to integrate into PMG teams’ workflows, and help them leverage algorithms to make quick and accurate bid optimizations across all devices. “This […]
The War on Wires
At the Apple Keynote event this week, there were an abundance of new products and features presented (the Apple Watch! Another camera! i0s 10! Pokemon! Mario?) which excited Apple and tech users alike. However, there was a teeny tiny detail that, don’t worry – you’ll probably never notice, was missing: a headphone jack. The absence of the phone jack led […]
The Latest on Google Shopping Campaigns
Almost 5 years in the space, Shopping campaigns have become an integral part of the SERP. According to Merkle’s Q1 Digital Marketing Report, Shopping ads accounted for 43% of all retailers’ Google search ad clicks and 70% of nonbrand clicks. With formats and features constantly changing, we wanted to pass along a few recent updates […]
Mobile Video :: Keys to Success
Back in March, I had the opportunity to attend The Near Frontier of Mobile Video conference in San Francisco. The conference was hosted by Google, and had both agency and client leaders speaking about their experiences with mobile video campaigns. The conversation started with a broad overview of the current landscape, and then dove deeper into the […]
PMG, the digital marketing agency at the forefront of developing proprietary technology to attain performance results, has been named one of only four preferred partners in Google’s Customer Match Uploader (CMU) service. The service will be provided to PMG’s clients via its Audience Management Platform. With AMP, PMG uploads clients’ anonymized customer match data files […]
Google I/O 2016 Highlights for Marketers
Miss out on Google I/O 2016, (a.k.a. the hottest developer conference last week)? While there were plenty of great new products released, we feel that there a few that are most relevant for marketers this year as we try to keep up with the latest trends in technology. Daydream Not to be outdone by the Oculus Rift (Facebook) or […]
PMG’s website is about to undergo a refresh. We want our site to better reflect the innovation, technology and incredible work we produce for our clients. To shake things up, we decided to try a different approach to tackling the project. We discovered the book Sprint: How to Solve Big Problems and Test New Ideas […]
The Drum recently nominated PMG as a finalist in its annual Search Awards competition. The agency is recognized in the category of “Best Use of Technology in a Search Campaign.” The honor was given for the agency’s work in developing and using algorithms to drive efficiency in mobile SEM campaigns. Anyone who’s worked directly in paid […]
