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Tag: innovation

July 16, 2019
Posted by Abby Long

What Are The Big Tech Antitrust Congressional Hearings and Why Do They Matter?

As a part of an 18-month federal investigation, the Federal Trade Commission and the U.S Department of Justice have been looking into the biggest tech companies as they build a potential antitrust case(s); posing the question: Should the biggest tech platforms be broken up? It’s evident that, as economists put it, a ‘consumer change of […]

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August 16, 2017
Posted by David Gong

PMG Among Most Innovative Cultures, Nominated For Digiday WorkLife Award

Finalists were announced in the inaugural Digiday WorkLife Awards today, and PMG is proud to be nominated for Most Innovative Culture among small agencies, based on number of employees. The awards showcase the media and marketing world’s best work environments as well as the values and cultural initiatives that make them unique. The judges noted PMG’s environment […]

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January 23, 2017
Posted by Mason Suess

High Impact Testing – Waze App

When looking into potential high impact, outside-the-box testing ideas for a client, it is important to vet potential vendors by asking the right questions with your campaign goals in mind. Ensuring that the partner has the targeting capabilities to meet your client’s target market is imperative, but a successful campaign is also centered around finding […]

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January 18, 2017
Posted by John Greer

Minimizing Disruption & Becoming More Innovative

Innovations that lead to corporate disruption has happened many times before and is happening at an ever more frequent pace. Staying on top of changes is important for companies, individuals, and agencies supporting for their clients to take advantage of innovation and avoid being a victim of it. Disruption Through History If you worked for […]

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October 13, 2016
Posted by David Gong

PMG Wins Two US Search Awards

PMG picked up two US Search Awards last night for its innovative Modular Bidding Assistant technology. The agency was honored in the categories of Best Mobile Campaign and Best Innovation – Campaign. The Modular Bidding Assistant was created to integrate into PMG teams’ workflows, and help them leverage algorithms to make quick and accurate bid optimizations across all devices. “This […]

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September 08, 2016
Posted by Katie Friedman

The War on Wires

At the Apple Keynote event this week, there were an abundance of new products and features presented (the Apple Watch! Another camera! i0s 10! Pokemon! Mario?) which excited Apple and tech users alike. However, there was a teeny tiny detail that, don’t worry – you’ll probably never notice, was missing: a headphone jack. The absence of the phone jack led […]

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June 02, 2016
Posted by Ashley Homsher

The Latest on Google Shopping Campaigns

Almost 5 years in the space, Shopping campaigns have become an integral part of the SERP. According to Merkle’s Q1 Digital Marketing Report, Shopping ads accounted for 43% of all retailers’ Google search ad clicks and 70% of nonbrand clicks. With formats and features constantly changing, we wanted to pass along a few recent updates […]

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May 26, 2016
Posted by Nick Weeks

Mobile Video :: Keys to Success

Back in March, I had the opportunity to attend The Near Frontier of Mobile Video conference in San Francisco. The conference was hosted by Google, and had both agency and client leaders speaking about their experiences with mobile video campaigns. The conversation started with a broad overview of the current landscape, and then dove deeper into the […]

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May 26, 2016
Posted by David Gong

PMG Expands Audience-Based Targeting Capabilities With Exclusive Google Customer Match Uploader Service

PMG, the digital marketing agency at the forefront of developing proprietary technology to attain performance results, has been named one of only four preferred partners in Google’s Customer Match Uploader (CMU) service. The service will be provided to PMG’s clients via its Audience Management Platform. With AMP, PMG uploads clients’ anonymized customer match data files […]

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May 24, 2016
Posted by Blake Burch

Google I/O 2016 Highlights for Marketers

Miss out on Google I/O 2016, (a.k.a. the hottest developer conference last week)? While there were plenty of great new products released, we feel that there a few that are most relevant for marketers this year as we try to keep up with the latest trends in technology. Daydream Not to be outdone by the Oculus Rift (Facebook) or […]

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