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Tag: instagram stories

June 20, 2017
Posted by David Gong

Instagram Features Beats by Dre in Stories Case Study

With a lineup of new wireless headphones like BeatsX, Beats by Dre looked to PMG and its social media prowess to reach and connect with their audience to drive brand engagement and purchases. Instagram Stories was a big driver of PMG’s success, and the social network was so impressed that it recently called out the […]

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September 23, 2016
Posted by Angela Taylor

It’s a Wrap: New York Fashion Week Spring/Summer 2017 Digital Marketing

New York Fashion Week (NYFW) has officially wrapped and this year the collections were colorful and the marketing was ever brighter. Brands were thinking outside of the box for their Spring/Summer 2017 collections. Many brands took the shoppable runways approach, while others took the live stream approach. These are all the safe obvious choices. Don’t get […]

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August 02, 2016
Posted by Katie Friedman

Introducing the New Instagram ‘Stories’

Instagram has announced a new feature to their platform today called ‘Instagram Stories’. If you are familiar with SnapChat and – frankly, aren’t we all – then you will recognize these features as being the major selling point of Snapchat. The main features include: You can now share videos and photos throughout your day that will […]

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