Mobile-first. Simple and intuitive. Quality, curated content. These are the pillars of Instagram’s newest feature: IGTV, a new app to watch long-form, vertical video from creators around the world. Arriving exactly five years after the launch of video on Instagram, the release of IGTV came alongside the announcement that Instagram will allow users to upload […]
There’s a funny myth that has developed in the influencer marketing space that I’d like to dispel: brands should only partner with influencers in the same vertical. It’s hard to pinpoint how this idea took root, but you can see the trend in the majority of branded content: Apparel brands partner with fashion influencers; cosmetic […]
In the effort to merge the shopping and social experience for brands, many social media platforms have been developing ways for consumers to discover, review and shop product offerings – all within the social media apps and platforms they love. And for a good reason, in 2017, 74% of shoppers used social media to inform […]
Dynamic Product Ads (DPAs) utilize information gathered from your Facebook pixel that can retarget users who have previously viewed a product, as well as reach potential customers with prospecting audiences. These ads pull product images from your data set creating a unique ad experience for users. Dynamic ads can even utilize several different versions of […]
The numbers are in – and this year’s biggest Instagrammer of the year is Selena Gomez. Gomez has claimed eight of the top ten Instagrams of the year based on the number of likes – with Cristian Ronaldo rounding out the other two in the top ten. What’s interesting, is that the most-liked Instagram post […]
Have you ever wondered why those pudgy cats get so many followers on Instagram (Hint: It’s not just because they’re adorable.) In fact, there is actual strategy involved in getting people to engage with your Instagram. Whether it be for a business or a personal account, here are some tips guaranteed to help you rake […]
Instagram has announced a new feature to their platform today called ‘Instagram Stories’. If you are familiar with SnapChat and – frankly, aren’t we all – then you will recognize these features as being the major selling point of Snapchat. The main features include: You can now share videos and photos throughout your day that will […]
I recently had the pleasure of meeting one of the internet’s most famous furry friends, Marnie the Dog. I stood in line for four hours (yes, four hours) to meet her… four hours in line to meet a dog. You can’t even have a conversation with a dog, and, if I’m being honest, I’m not […]
Following on the heels of Facebook’s success with Dynamic Product Ads, Instagram is now dipping their toes in the water. With the recent announcement of an algorithm change that will re-order content based on what you’re likely to engage with, brands will now have the opportunity to expand their Dynamic Product Ad programs into the […]
Is it just me or does the new Instagram logo sort of remind you of your little sister dressing up for Coachella? As I spotted this neon pink and orange icon scrolling through my feed this morning, I thought I had accidentally followed a teen clothing boutique, the kind that mostly sells crop tops. My […]