Tag: instagram
How to Shoot Amazing Branded Instagram Content
Instagram. It’s a noun. It’s also a verb, which is the hallmark of success in digital. What started as a mobile platform for vacation selfies has transformed itself into a cornerstone of many brand’s communication strategies. Instagram has become a core part of nearly every brand’s communication strategy. From fashion and retail to food and […]
The Best of Instagram 2016
The numbers are in – and this year’s biggest Instagrammer of the year is Selena Gomez. Gomez has claimed eight of the top ten Instagrams of the year based on the number of likes – with Cristian Ronaldo rounding out the other two in the top ten. What’s interesting, is that the most-liked Instagram post […]
Easy Tricks For Gaining *Real* Followers on Instagram
Have you ever wondered why those pudgy cats get so many followers on Instagram (Hint: It’s not just because they’re adorable.) In fact, there is actual strategy involved in getting people to engage with your Instagram. Whether it be for a business or a personal account, here are some tips guaranteed to help you rake […]
Introducing the New Instagram ‘Stories’
Instagram has announced a new feature to their platform today called ‘Instagram Stories’. If you are familiar with SnapChat and – frankly, aren’t we all – then you will recognize these features as being the major selling point of Snapchat. The main features include: You can now share videos and photos throughout your day that will […]
I recently had the pleasure of meeting one of the internet’s most famous furry friends, Marnie the Dog. I stood in line for four hours (yes, four hours) to meet her… four hours in line to meet a dog. You can’t even have a conversation with a dog, and, if I’m being honest, I’m not […]
PMG Social Pros Talk About Instagram Dynamic Ads
Following on the heels of Facebook’s success with Dynamic Product Ads, Instagram is now dipping their toes in the water. With the recent announcement of an algorithm change that will re-order content based on what you’re likely to engage with, brands will now have the opportunity to expand their Dynamic Product Ad programs into the […]
Why People Are Pissed About Instagram’s New Logo
Is it just me or does the new Instagram logo sort of remind you of your little sister dressing up for Coachella? As I spotted this neon pink and orange icon scrolling through my feed this morning, I thought I had accidentally followed a teen clothing boutique, the kind that mostly sells crop tops. My […]
Your Instagram Timeline’s A-Changin’
Yesterday, Instagram announced an algorithm update that will affect the way photos show up in your newsfeed. With this update, Instagram will be showcasing photos that you are more likely to engage with higher in your Instagram feed rather than showing you photos in sequential order. The Instagram platform currently has more than 400 million […]
Instagram for eComm
Instagram is now more than just a platform for food pics and selfies. With the advent of their new self-service ad platform, more and more opportunities for brands to take the platform seriously – and brands are starting to take notice. It’s reported that engagement on Instagram is seven times higher than Twitter or Facebook. – […]
Mobile App Promotion: How Social + Mobile Work Together
When it comes to mobile app promotion, social media platforms often reign supreme. Given that the majority of time spent on social sites like Facebook and Twitter are on mobile devices, this should come as no surprise. Based on a study by analytics firm Verto, Facebook users spend 14 hours per month on its mobile […]
