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Tag: instagram

August 05, 2020
Posted by Eva Yang

Facebook’s Big Move Into Ecommerce

With the shift in shopping behavior amid COVID-19 lockdowns, Facebook has been aggressively embracing ecommerce to help businesses during the pandemic. Almost perfectly timed with the rise in online sales, Facebook has been rolling out quite a few updates to its shopping features. Most of these were first introduced last year in the testing phase […]

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September 09, 2019
Posted by David Gong

Carly Carson Shares Thoughts on Potential Headwinds for Audience Targeting on Instagram

With Facebook seemingly in the news daily about its actions and plans around ad targeting and data privacy, it was inevitable that insiders would start to speculate about any potential draft faced by Instagram, given how closely linked the two platforms are. AdExchanger has published a story about what might happen with Instagram and called […]

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July 23, 2019
Posted by David Gong

Carly Carson Outlines Keys to Success With Instagram Explore Ads

As a follow-up to her insights with various industry publications on Instagram’s newly released Explore ads, PMG’s director of social media, Carly Carson, penned an op-ed for AdExchanger about how brands should focus on storytelling vs. driving revenue when approaching the new ad program. One of her recommendations is the “use of videos that will […]

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July 03, 2019
Posted by Leyla Foschi

The Instagram Checkout Shopping Feature

Instagram discovered a new revenue stream, and on March 19, 2019, rolled out its latest shopping feature: Checkout. The process of discovery has been the core of the Instagram experience since its conception. And as a result, platform users are people who want to explore, get inspired, and find new products from the brands they […]

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June 28, 2019
Posted by David Gong

Carly Carson Weighs In On Instagram Explore Ads

This week Facebook announced it will roll out ads in Instagram’s increasingly popular Explore tab, which is used by approximately 500 million people monthly. While it shouldn’t surprise anyone that Facebook is monetizing one of Instagram’s most successful features, several publications shared insights from PMG’s director of social media, Carly Carson, that advertisers should keep […]

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June 13, 2019
Posted by David Gong

Angela Seits Talks About Converting Influencer Likes Into Sales

As influencer marketing moves in a million different directions, there is growing stagnation of the platforms influencers are using to push their content out. IGTV has yet to catch on in a tangible way while Snapchat has become a throwaway channel, leaving Instagram and YouTube as the predominant platforms. However, because Instagram and YouTube are […]

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June 06, 2019
Posted by Jamie Barbosa

F8 2019: 3 Powerful Takeaways from this Year’s Facebook Conference

It’s Okay to Start From Scratch The announcement of the new facebook.com came with plenty of cool new features and ideas (see here). But, the most impactful idea I grasped onto was that it’s okay to start from scratch sometimes. Whether it be a technical or client project, we often find ourselves so deep into […]

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August 29, 2018
Posted by Katie Friedman

Using Social to Build Buzz

It started with Radiohead in 2016. Their fanbase was shocked when they began to wipe all content off of their social media pages — to announce the release of their ninth album A Moon Shaped Pool. Deleting their content and the subsequent online gossip that followed led to an increase in over 300k followers over the […]

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August 14, 2018
Posted by Lauren Lyster

The Biggest Social Media Updates from Q2 2018

From the launch of IGTV, Instagram’s newest video format, to increased transparency across social platforms, Q2 swept in change and innovation. We’ve rounded up the highlights of Q2 2018 in today’s post to ensure you don’t miss anything as we kick off Q3 2018 and get into Holiday planning. Facebook Privacy Updates Following the Cambridge […]

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June 22, 2018
Posted by Lauren Lyster

The Introduction of IGTV: The Next Generation of Video

Mobile-first. Simple and intuitive. Quality, curated content. These are the pillars of Instagram’s newest feature: IGTV, a new app to watch long-form, vertical video from creators around the world. Arriving exactly five years after the launch of video on Instagram, the release of IGTV came alongside the announcement that Instagram will allow users to upload […]

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