Instagram discovered a new revenue stream, and on March 19, 2019, rolled out its latest shopping feature: Checkout. The process of discovery has been the core of the Instagram experience since its conception. And as a result, platform users are people who want to explore, get inspired, and find new products from the brands they […]
This week Facebook announced it will roll out ads in Instagram’s increasingly popular Explore tab, which is used by approximately 500 million people monthly. While it shouldn’t surprise anyone that Facebook is monetizing one of Instagram’s most successful features, several publications shared insights from PMG’s director of social media, Carly Carson, that advertisers should keep […]
As influencer marketing moves in a million different directions, there is growing stagnation of the platforms influencers are using to push their content out. IGTV has yet to catch on in a tangible way while Snapchat has become a throwaway channel, leaving Instagram and YouTube as the predominant platforms. However, because Instagram and YouTube are […]
It’s Okay to Start From Scratch The announcement of the new facebook.com came with plenty of cool new features and ideas (see here). But, the most impactful idea I grasped onto was that it’s okay to start from scratch sometimes. Whether it be a technical or client project, we often find ourselves so deep into […]
It started with Radiohead in 2016. Their fanbase was shocked when they began to wipe all content off of their social media pages — to announce the release of their ninth album A Moon Shaped Pool. Deleting their content and the subsequent online gossip that followed led to an increase in over 300k followers over the […]
From the launch of IGTV, Instagram’s newest video format, to increased transparency across social platforms, Q2 swept in change and innovation. We’ve rounded up the highlights of Q2 2018 in today’s post to ensure you don’t miss anything as we kick off Q3 2018 and get into Holiday planning. Facebook Privacy Updates Following the Cambridge […]
Mobile-first. Simple and intuitive. Quality, curated content. These are the pillars of Instagram’s newest feature: IGTV, a new app to watch long-form, vertical video from creators around the world. Arriving exactly five years after the launch of video on Instagram, the release of IGTV came alongside the announcement that Instagram will allow users to upload […]
There’s a funny myth that has developed in the influencer marketing space that I’d like to dispel: brands should only partner with influencers in the same vertical. It’s hard to pinpoint how this idea took root, but you can see the trend in the majority of branded content: Apparel brands partner with fashion influencers; cosmetic […]
In the effort to merge the shopping and social experience for brands, many social media platforms have been developing ways for consumers to discover, review and shop product offerings – all within the social media apps and platforms they love. And for a good reason, in 2017, 74% of shoppers used social media to inform […]
Dynamic Product Ads (DPAs) utilize information gathered from your Facebook pixel that can retarget users who have previously viewed a product, as well as reach potential customers with prospecting audiences. These ads pull product images from your data set creating a unique ad experience for users. Dynamic ads can even utilize several different versions of […]