Tag: international
PMG today announced the addition of Edward Grice to its team as the agency’s Head of EMEA, and also launched the agency’s first international office, located in central London. The moves represent PMG’s expansion of on-the-ground support in international markets to serve its clients, for whom the agency runs campaigns across more than 50 countries. […]
‘Brexit’ Impact: Rough Times for Retail
Yesterday’s referendum in the UK, where voters narrowly chose to exit the European Union, is sending shockwaves throughout the political and financial world. We’ve already seen impacts rip through worldwide financial markets, with the GBP falling against the USD to it’s lowest level in 31 years. We’re not going to get into the arguments and […]
Testing Digital Marketing Ideas in China’s Marketplace
In continuing efforts to expand PMG efforts globally, we come across China’s digital marketplace many times over. Often I find there are more questions than answers when it comes to how to approach the market and the consumer. Fear not, it can be done.
Launching Baidu Brand Zone
Through my last 3 and a half years at PMG I’ve made it no secret that I love working specifically on International strategies. After all, I did study International Marketing in school (with a Digital emphasis) – so it only seems natural that in my post-grad career I’d gravitate towards doing exactly that! What I […]
Getting Started in International SEO
When I first started working on brands that had an international footprint, it took a bit of time to adapt. Different languages, search engines, and, not to be overlooked, unusual working hours. Oh, you don’t like having meetings at 7 AM or 7 PM? You may be out of luck unless you stick to another country in […]
International Marketing Considerations – Part 2
A year and a half ago – fresh off nearly a year of full time experience – I posted a video blog about key things to consider when running international marketing campaigns. Now, with an additional 18 months of international marketing experience, I’m back to discuss some of the deeper challenges you may be faced with should you decide to pursue customers in foreign markets.
So, Apparently Native Gmail Ads Are a Thing Now
I recently launched a Google Sponsored Promotion (now known as Native Gmail Ads) internationally for prospecting purposes and learned a few things worth sharing along the way. First of all, if you are reading this and intending to run GSPs, don’t be afraid. The task may appear daunting but it’s very doable and a new […]
AdWords Language Targeting – A Bit of a Beast
At PMG, we have some great global brands that we’re fortunate to run ads with on an international scale. While the setup always seems straightforward, in our world nothing is really as easy as it first seems. If you’re helping brands expand their presence across the globe (in multiple languages to boot!), here are a few things […]
From Local to Global: 3 Key Considerations for International Expansion
I’ve just recently moved back from London where I spent two years running some of the biggest global marketing efforts for some of the biggest brands in the world. I quickly realized the US is just one market, and marketing strategies needed to be much more nimble and flexible to work across the hundreds of markets we were operating in for these brands. And that was just within the first two months of living aboard. As we continued to expand nuances emerged with each major market, which forced our teams to be even more flexible.
PMG Brain Room : International Considerations
Welcome to the PMG Brain Room. Today we’re going to talk a little bit about a few things you’ll want to take into account when running Marketing campaigns internationally. While if you have the internal capabilities to expand your business overseas it might seem like a no-brainer, it’s important to remember that audiences and consumer […]
