07 July, 2015
Through the evolution of my career I’ve grown familiar with Kenshoo, DoubleClick and Marin. In working with all these platforms I’ve had plenty of moments of frustration, however, I have come to realize that PMG is focused on finding the right platform for each client and that each platform we use was chosen for a reason. Below is a brief description of my experience with these platforms along with some of the favorite features of each. As I do have my biases I sought the opinions of fellow PMGers as well. I hope that by reading this you’ll be able to gain some quick insights into the benefits of using these tools to help you find the right tool for your brand.