I find people very interesting. So interesting, in fact, that when I meet someone new, I generally ask overly detailed questions about their lives. I blame it on my undergrad experience in anthropology (professional people watching). Well, of all the wonderful people I’ve met in digital advertising, none of them have an academic background in digital advertising. No, we’re a bunch of misfits, in a good sense of the word. This being the case, and given the pace of industry development, we’re all subject to a pretty steep learning curve that never plateaus. And while there are definite benefits to being a master of one skill, having the ability to quickly pick up new skills goes a long way. Often, the biggest challenge in this process is finding a useful source of information.
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