The Twitch audience has grown enormously since the start of the pandemic, rising to over 37 million monthly viewers earlier this year. Understanding what matters to those viewers and how their engagement on the platform changes over time is crucial to keep an eye on. Twitch provides ample branding and advertising opportunities but most brands […]
Happy Friday. In today’s briefing, we’re covering: Reopening guidance Commerce and consumer spending Advertising news Let’s jump in. Seeking reopening guidance The top news this week, by far, was the Senate Health Committee Hearing in which four administration health officials were called for questioning about the U.S. government’s response to the COVID-19 pandemic. It was […]
What an incredibly busy week this has been. I hope you have a chance to duck out early this afternoon, but before you do, here’s the week in review. Phased reopenings Earnings and the future of media Life after COVID-19 Press go to reopen Heading into the weekend, over a dozen or so U.S. states […]
I wish I could say it was a quiet weekend, but then again, we are in the midst of a global pandemic. Let’s run through what you might have missed. Easing restrictions Virtual events Weekend in review All eyes were on the South this weekend as Georgia eased lockdown restrictions and allowed nonessential businesses to […]
Male. Millennial. College-educated. Tech-savvy. Enjoys sci-fi novels, superhero movies, and esports. But you can call me Grant. I’m a serious gamer, meaning I play, watch, jostle in side chats, pre-order titles, actually read the game manual, download betas, curse ping above 20ms, attend gaming MeetUps, and compete in online tournaments. If you are like most […]
In an unprecedented move, Facebook’s now-infamous leak resulted in the public getting front-row seats to a weekly internal Q&A at the social media titan last week. There was a lot to unpack in both the audio leak from July and the livestream, but at a high level, here’s what I found most interesting and took […]
If you haven’t heard of Twitch, you’re already behind. The multi-million viewer-per-day platform is by far the most prominent online location for livestreamers to share their screens and stories at no cost to the viewer. Launched in 2011, the platform quickly gained traction during its first few years and was soon bought by Amazon in […]