Tag: marketing in china
21 February, 2018
Who are China’s E-Commerce Titans?
With PMG actively running global client campaigns in over 50 countries, we want to dive into China’s powerful E-Commerce titans while exploring how brands can strategically research and enter the market. China’s E-Commerce industry values at 1.4 trillion yuan with 25% expected growth by 2020. It also accounts for 40% of global E-Commerce sales and […]
26 April, 2016
Testing Digital Marketing Ideas in China’s Marketplace
In continuing efforts to expand PMG efforts globally, we come across China’s digital marketplace many times over. Often I find there are more questions than answers when it comes to how to approach the market and the consumer. Fear not, it can be done.
