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Last month, WeChat announced tighter privacy controls that restricted how mini-programs that run on the platform could collect and use personal information of the app’s users. Now The Drum has put together a deep dive into what the new controls mean, and PMG’s Ting Zheng provided her insights into why this happened and the likely […]
With PMG actively running global client campaigns in over 50 countries, we want to dive into China’s powerful E-Commerce titans while exploring how brands can strategically research and enter the market. China’s E-Commerce industry values at 1.4 trillion yuan with 25% expected growth by 2020. It also accounts for 40% of global E-Commerce sales and […]
In continuing efforts to expand PMG efforts globally, we come across China’s digital marketplace many times over. Often I find there are more questions than answers when it comes to how to approach the market and the consumer. Fear not, it can be done.