COVID-19
CNBC covered how digital ad prices have plummeted with the withdrawal of major advertisers such as Expedia because of the COVID-19 crisis. The pullback has led to lower CPCs, which is not a great development for publishers, but a ripe opportunity for opportunistic advertisers, including those in gaming, education, and e-commerce. PMG’s Nick Drabicky shared […]
When Robert Downey Jr. introduced himself as Iron Man, he set in motion the most ambitious cinematic venture of all time— 22 independent storylines unified by a single throughline named Thanos. What can best be described as an 11-year pop culture takeover climaxed with Avengers: Endgame. The finale to the Infinity Wars Saga broke box […]
June is Pride month, a month-long celebration of self-love, diversity, and acceptance honoring the LGBT+ community. Throughout the month, there are hundreds of events, including memorials and parades, that draw millions of people from across the world to celebrate inclusivity and diversity. Pride month began as a movement to commemorate the Stonewall riots in 1969, […]
When it comes to digital marketing and ad campaign management, we think it’s safe to say that there are a lot of cooks in the kitchen, hats in the ring and whatever other idiom you prefer to express that a lot of people are involved in helping the brand provide a valuable experience for the […]
When looking into potential high impact, outside-the-box testing ideas for a client, it is important to vet potential vendors by asking the right questions with your campaign goals in mind. Ensuring that the partner has the targeting capabilities to meet your client’s target market is imperative, but a successful campaign is also centered around finding […]
The definition of the Monkeysphere (also known as Dunbar’s number) is “the suggested cognitive limit to the number of people with whom one can maintain stable social relationships.” In other words, there is a number of other people that you can know and relate to at any given time – either in real life and social media, […]