• About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
  • About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us

COVID-19

Updates &
Industry Insights

Read

Tag: marketing

May 17, 2018
Posted by Katie Friedman

Mastering Vkontakte, Russia’s Most Popular Social Media Platform

I know you’re tired of hearing about Russia, okay? Trust me, I get that. But the advertising industry in Russia is alive and thriving and, as an agency, we have just entered the social media space there. Vkontakte is a social media site in Russia – and is the most popular platform there by far […]

Read
July 18, 2017
Posted by Macey Eamma, Marc Stewart, Madison Herring and Allan McMahon

Bridging the Gap Between B2B and B2C

B2B and B2C – While just one letter separates the two; each discipline has distinct characteristics. However, that doesn’t mean there isn’t common ground between the two. B2B and B2C practitioners may think that they look at the advertising and marketing landscape with contrasting and conflicting views, but there is a lot we can learn […]

Read
May 19, 2017
Posted by Katie Friedman

What A Poet Can Teach You About Advertising

“Promise, large promise, is the soul of an advertisement.” If I asked you to guess when this quote was published – would you guess a year in this century? Probably you wouldn’t because you’re picking up on the context clues and know that this is a ridiculously overt trick question – but let’s just say that […]

Read
March 20, 2017
Posted by John Stewart

Using Netflix To Make Sense Of Machine Learning

Machine learning is one of the most common buzzwords thrown around the world of digital marketing today. For all of the powerful and amazing capabilities this data science function possess, it grinds my gears just having to use it in this post. I want to attempt to demystify this played out phrase, by showing that anyone […]

Read
August 03, 2016
Posted by Price Glomski

Mitigating Brand Risk During a Global Issue – Be “Ad-Quiet”

“The optimist proclaims that we live in the best of all possible worlds; and the pessimist fears this is true” – James Branch Cabel Despite these times, I have always leaned to a more optimistic perspective.  Needless to say but the last 7 months have been trying for our world.  The global fight against terror, […]

Read
June 10, 2016
Posted by Katie Friedman

Mind The Monkeysphere

The definition of the Monkeysphere (also known as Dunbar’s number) is “the suggested cognitive limit to the number of people with whom one can maintain stable social relationships.” In other words, there is a number of other people that you can know and relate to at any given time – either in real life and social media, […]

Read
April 26, 2016
Posted by Nick Drabicky

Testing Digital Marketing Ideas in China’s Marketplace

In continuing efforts to expand PMG efforts globally, we come across China’s digital marketplace many times over. Often I find there are more questions than answers when it comes to how to approach the market and the consumer. Fear not, it can be done.

Read
March 14, 2016
Posted by Kerry Dean

Recent Stats from the World of Digital Marketing (March 2016)

During a recent all-company meeting at PMG, I decided to give a pop quiz, featuring 11 stats and data points from various data and research sources. The feedback on the pop quiz was fantastic, so I decided to turn my pop quiz into a blog post. So without further ado, here are several recent stats from the world of digital marketing.

Read
May 14, 2015
Posted by Kristen Bennett

The Evolution of Media Consumption

Lately, I have been seriously considering dropping cable in favor of Netflix and the streaming features on my smart TV. And, apparently, I’m just another in a growing number of consumers who are having the same thought. TV may still be the primary way we are consuming media, but the landscape is evolving as consumption for […]

Read
May 01, 2015
Posted by Devon Rosenberry

Top 6 Social Media Strategies Summit Takeaways

We’ve all heard the usual digital conference declarations: “Content is king”; “It’s the year of mobile”; “Mobile is social.” For all you jargon lovers, you’re in luck. There were a few nods to your favorite clichés at the Social Media Strategies Summit in Chicago. Jargon offenses aside, I was happy to walk away with some […]

Read
Next
1 2

Latest White Papers

  • Shifting Plans for 2020 & Beyond
  • Game On: How Brands Can Log Into A Diverse Multi-Billion Dollar Industry
  • What CCPA Means For Brands
  • How Google is Improving Consumer Data Privacy
  • Ways to Prepare for the Cookieless Future
  • See all White Papers

Featured Posts

  • Ad Age Names PMG #1 Best Place to Work in 2021
  • MediaPost Names PMG Independent Agency of the Year
  • PMG Client Portfolio Trends During Amazon Prime Day 2020
  • A Closer Look at the Congressional Big Tech Market Power Report
  • What to Know About Reddit

Categories

  • Consumer Insights
  • Content
  • Creative Design
  • Data Analytics
  • Development
  • Digital TV & Video
  • Ecommerce
  • Industry News
  • Local
  • Mobile
  • Paid Search
  • PMG Culture
  • Programmatic & Display
  • SEO
  • Social Media
  • Structured Data
Fort Worth

2845 West 7th Street
Fort Worth, TX 76107

Dallas

3102 Oak Lawn Avenue
Suite 650
Dallas, TX 75219

Austin

823 Congress Avenue
Suite 800
Austin, TX 78701

London

33 Broadwick Street
London
W1F 0DQ

New York

120 East 23rd Street
New York, NY 10010

Get in touch

(817) 420 9970
info@pmg.com

Subscribe to the PMG Newsletter
© 2021 PMG Worldwide, LLC, All Rights Reserved
  • Contact
  • Privacy Policy
 Tweet
 Share
 Tweet
 Share
 Tweet
 Share
 LinkedIn
We and our partners use cookies to personalize content, analyze traffic, and deliver ads. By using our website, you agree to the use of cookies as described in our Cookie Policy.