COVID-19
I know you’re tired of hearing about Russia, okay? Trust me, I get that. But the advertising industry in Russia is alive and thriving and, as an agency, we have just entered the social media space there. Vkontakte is a social media site in Russia – and is the most popular platform there by far […]
B2B and B2C – While just one letter separates the two; each discipline has distinct characteristics. However, that doesn’t mean there isn’t common ground between the two. B2B and B2C practitioners may think that they look at the advertising and marketing landscape with contrasting and conflicting views, but there is a lot we can learn […]
“Promise, large promise, is the soul of an advertisement.” If I asked you to guess when this quote was published – would you guess a year in this century? Probably you wouldn’t because you’re picking up on the context clues and know that this is a ridiculously overt trick question – but let’s just say that […]
Machine learning is one of the most common buzzwords thrown around the world of digital marketing today. For all of the powerful and amazing capabilities this data science function possess, it grinds my gears just having to use it in this post. I want to attempt to demystify this played out phrase, by showing that anyone […]
“The optimist proclaims that we live in the best of all possible worlds; and the pessimist fears this is true” – James Branch Cabel Despite these times, I have always leaned to a more optimistic perspective. Needless to say but the last 7 months have been trying for our world. The global fight against terror, […]
The definition of the Monkeysphere (also known as Dunbar’s number) is “the suggested cognitive limit to the number of people with whom one can maintain stable social relationships.” In other words, there is a number of other people that you can know and relate to at any given time – either in real life and social media, […]
In continuing efforts to expand PMG efforts globally, we come across China’s digital marketplace many times over. Often I find there are more questions than answers when it comes to how to approach the market and the consumer. Fear not, it can be done.
During a recent all-company meeting at PMG, I decided to give a pop quiz, featuring 11 stats and data points from various data and research sources. The feedback on the pop quiz was fantastic, so I decided to turn my pop quiz into a blog post. So without further ado, here are several recent stats from the world of digital marketing.
Lately, I have been seriously considering dropping cable in favor of Netflix and the streaming features on my smart TV. And, apparently, I’m just another in a growing number of consumers who are having the same thought. TV may still be the primary way we are consuming media, but the landscape is evolving as consumption for […]
We’ve all heard the usual digital conference declarations: “Content is king”; “It’s the year of mobile”; “Mobile is social.” For all you jargon lovers, you’re in luck. There were a few nods to your favorite clichés at the Social Media Strategies Summit in Chicago. Jargon offenses aside, I was happy to walk away with some […]