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Tag: measurement

March 20, 2018
Posted by Maddie Owen

ICYMI: Measurement Matters

PMG founder and CEO George Popstefanov recently shared his thoughts on how the foundational pillars of measurement will continue to rest on transparency, business-impacting insights, and applicability with Think with Google. George highlighted that as a strategic partner, agencies have the job to help brands navigate complex measurement processes, and ensure that data is reliable and transparent. […]

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July 17, 2017
Posted by Lauren-Ashton Shepheard and Kyle Knox

Innovative Methods to Measure Online to Offline Conversion Rates

Brick and mortar store locations have been feeling the pinch over the last few years in the shadow of e-commerce taking over the globe in response to busier lifestyles. However, with in-store experiences still being a valuable (but smaller) cornerstone of a company’s’ marketing plans, brands are increasingly turning to digital advertisers to unlock opportunities in […]

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