This year’s Google Marketing Live session was different than in years past as keynote speakers spent as much time speaking about the company’s new privacy-first philosophy as they did unveiling Google’s latest products. While Google maintains its focus on machine learning for campaign management, the company is doubling down on the value of consumer insights, […]
PMG founder and CEO George Popstefanov recently shared his thoughts on how the foundational pillars of measurement will continue to rest on transparency, business-impacting insights, and applicability with Think with Google. George highlighted that as a strategic partner, agencies have the job to help brands navigate complex measurement processes, and ensure that data is reliable and transparent. […]
Brick and mortar store locations have been feeling the pinch over the last few years in the shadow of e-commerce taking over the globe in response to busier lifestyles. However, with in-store experiences still being a valuable (but smaller) cornerstone of a company’s’ marketing plans, brands are increasingly turning to digital advertisers to unlock opportunities in […]