Tag: media plan
24 June, 2014
7 Ways Pre-Roll Can Benefit Your Overall Media Plan
Roku, AppleTV, DVR, Hulu and other video partners are changing the way consumers view television. With this evolution comes a discrepancy in how we, as advertisers, can reach a scalable audience. Many believe the solution to this problem is pre-roll, but, can pre-roll effectively augment your TV buy? Here are the top ways pre-roll can benefit your overall media plan.
