Happy Friday. In today’s briefing, we’re covering: Reopening guidance Commerce and consumer spending Advertising news Let’s jump in. Seeking reopening guidance The top news this week, by far, was the Senate Health Committee Hearing in which four administration health officials were called for questioning about the U.S. government’s response to the COVID-19 pandemic. It was […]
Winter is Coming, And So Are Brands Nineteen months, 85 weeks, 595 days. Each equals how long the world waited for Game of Thrones (GoT) to premiere once again for its final season. More than 17.4 million viewers tuned in for the premiere this past Sunday, combined live and streaming within the first 24 hours. […]
This October, hundreds of digital marketing stakeholders came together from agencies, brands, consultancy groups, and ad tech partners to discuss the primary challenges impacting the industry at Digiday’s Media Buying Summit held in Austin, TX. These Summits are held throughout the year, all touching on similar themes. The ATX conference focused on topics such as […]
In the programmatic world, there is one term that trumps all: Real-Time Bidding. Real Time Bidding (RTB) is the backbone of all things programmatic, yet most digital marketers don’t fully understand what it is. As a web page is loaded, thousands of factors are running in the background to determine how much a publisher will […]
During a recent all-company meeting at PMG, I decided to give a pop quiz, featuring 11 stats and data points from various data and research sources. The feedback on the pop quiz was fantastic, so I decided to turn my pop quiz into a blog post. So without further ado, here are several recent stats from the world of digital marketing.
Lately, I have been seriously considering dropping cable in favor of Netflix and the streaming features on my smart TV. And, apparently, I’m just another in a growing number of consumers who are having the same thought. TV may still be the primary way we are consuming media, but the landscape is evolving as consumption for […]