NEW PMG PAPER
Back in 2014, Netflix signed Adam Sandler to a four movie deal worth $250 million. Even though only three of the four have been released so far, Netflix just offered him another four movies which puts his total contract at 8 movies for at least half a billion dollars. How and why has a successful production company with original content like House […]
Let’s be honest, insatiable obsession with dashboards can be overwhelming for analysts across e-commerce or traditional business. We all have witnessed pages of never ending graphs, charts, and tables that seem to bring more questions than answers and deliver sleepless nights at the computer keyboard. To alleviate the pain, here are my top 3 tips […]
A lot of marketers are familiar with bounce rate as an important metric for diagnosing website problems. However, like a lot of analytics tracking, out of the box it may not be implemented correctly and is easy to misunderstand.
Isnât it great to be able to view impression share metrics for your campaigns when deciding on how to better allocate your paid search budget? Now how would like to see the same metrics for all of your Ad Groups? Well, pretty soon you will. At the end of January 2012, Google will be introducing […]
Define Your Metrics There are a several different ways you can measure the effectiveness of your paid search campaign. CPA (Cost per Acquisition) and ROAS (Return on Ad Spend) are just two of the most popular. The majority of metrics can also be very misleading. Profit will most likely always be your best choice when […]