Tag: mobile advertising
MWC 2016 Highlights and Takeaways – Part 1
We were lucky enough to go to Mobile World Congress 2016, hosted in Barcelona, Spain. After a long flight and a few trips the wrong way on the tram, we finally arrived. Here are a few Highlights and Takeaways from our favorite sessions in the first few days: Mobile is Media This keynote was broken […]
Top 6 Social Media Strategies Summit Takeaways
We’ve all heard the usual digital conference declarations: “Content is king”; “It’s the year of mobile”; “Mobile is social.” For all you jargon lovers, you’re in luck. There were a few nods to your favorite clichés at the Social Media Strategies Summit in Chicago. Jargon offenses aside, I was happy to walk away with some […]
4 Tips for Surviving the Most Wonderful Time of the Year
While most of the world is enjoying the kick-off of the season of good cheer and peppermint mochas, those who work in the retail space are well into the season of late nights and energy drinks. Luckily a few simple steps can ensure your campaigns are running smoothly throughout the holiday season.
New Mobile Technologies Have Killed the QR Code
I recently stumbled upon some software developed by the people over at QualComm, and it really caught my attention. Now that our smartphones are rolling out with better hardware, we’re now able to do new things such as “augment reality” with our phones. What is “augmented reality” you ask? It happens to be the very […]
Rethinking “WIIFM” to Drive More Mobile Revenue
WIIFM stands for What’s In It For Me? This is a question that most companies and individuals ask themselves when evaluating opportunities, and naturally so. Too many companies, however, aren’t asking that question appropriately when it comes to mobile. Misaligned benefits between teams is causing advertisers to miss significant opportunity in the rapidly expanding channel. […]
Real Flash Ads Are Dead For Mobile… Hello HTML 5
Adobe confirmed on Wednesday that it will no longer be developing mobile Flash, saying that HTML5 is the “best solution for creating and deploying content in the browser across mobile platforms.” It’s a major turning point for mobile dynamic content and video delivery, but it’s a step that will specifically affect Apple products and Apple […]
