How Progressive Web Apps are Changing the Mobile Web Experience
My mom was complaining about how her phone is cluttered with all kinds of apps she doesn’t use or know what they are. So my eight-year-old son popped over to help out (free screen time!). Faster than I could have, he had moved the unwanted apps into a “junk heap” folder on the phone. He […]
Mobile App Promotion: How Social + Mobile Work Together
When it comes to mobile app promotion, social media platforms often reign supreme. Given that the majority of time spent on social sites like Facebook and Twitter are on mobile devices, this should come as no surprise. Based on a study by analytics firm Verto, Facebook users spend 14 hours per month on its mobile […]
Get Down With Mobile SDKs
Mobile SDKs are a great mechanism to help us develop targeted acquisition campaigns to get the right folks downloading and using our apps. The great news is that there are many mobile advertising companies that offer theirs for free, and implementation is fairly straightforward. The benefits of implementation invariably include a dashboard that provides rich […]
App Discovery: How to Master Search and Browse to Get Downloaded
We are well into the era of the mobile application. Since the Apple App Store opened its doors in 2008, it has seen more than 60 billion apps downloaded. In fact, Gartner estimates that 102 billion apps were downloaded across all global smartphones in 2013 alone. To say that the mobile marketplace is a crowded […]
3 Reasons to Ignore Apps, And Why They’re Wrong
At the recent Mobile Media Summit in San Francisco, a panel of agency experts pretty much all declared that mobile apps had no value for advertisers. The reasons for that opinion may be varied, and in some ways valid, but they do not justify completing ignoring the value of an app. Here are three of […]
