Tag: mobile geotargeting
21 July, 2015
Geo-Targeting Your Campaigns: The Why and How
Nowadays, when everything seems to be distributed or communicated with a global scale in mind, it can sometimes be difficult to remember the importance of localization. At PMG, we have a wide variety of clients that we service. All have their own needs, some only doing business in the United States, and others across all […]
Talk to any advertising network or vendor about their mobile geotargeting capabilities, and you’d think they are an offshoot of the NSA in knowing where everyone is at any time. In reality, and unfortunately, they are more like Keystone Kops when it comes to accuracy and precision of their targeting.
