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In a partner announcement to advertisers and developers last week, Facebook shared details about its approach to the changes accompanying the release of Apple’s iOS 14 in September. Facebook’s news served as another bellwether of how recent changes to operating systems will fundamentally reshape the mobile marketing industry. Facebook’s approach to iOS 14 changes To […]
While most of the world is enjoying the kick-off of the season of good cheer and peppermint mochas, those who work in the retail space are well into the season of late nights and energy drinks. Luckily a few simple steps can ensure your campaigns are running smoothly throughout the holiday season.
Mobile SDKs are a great mechanism to help us develop targeted acquisition campaigns to get the right folks downloading and using our apps. The great news is that there are many mobile advertising companies that offer theirs for free, and implementation is fairly straightforward. The benefits of implementation invariably include a dashboard that provides rich […]
We are well into the era of the mobile application. Since the Apple App Store opened its doors in 2008, it has seen more than 60 billion apps downloaded. In fact, Gartner estimates that 102 billion apps were downloaded across all global smartphones in 2013 alone. To say that the mobile marketplace is a crowded […]
At the recent Mobile Media Summit in San Francisco, a panel of agency experts pretty much all declared that mobile apps had no value for advertisers. The reasons for that opinion may be varied, and in some ways valid, but they do not justify completing ignoring the value of an app. Here are three of […]
Apple Inc today updated its revenue model to give developers 70%, up from 60% of the revenue coming from ads. The change was made to entice more developers to stick with iAds, even with the shrinking ad fill rates for apps. Apple’s closed system approach to serving ads is not appealing to businesses, who are […]