Tag: mobile sitelinks
20 September, 2017
Ad Extensions: Why They Matter
In the past, we’ve written about ad extensions and how they improve ad rank, but why else do they matter and just how important are they? Why Ad Extensions Matter From a high level, we know extensions improve ad quality and therefore performance. Why? According to Google, they “make ads more useful and engaging to […]
18 August, 2015
New Mobile Sitelink Formats on Google
This week, Google released not one but two major updates – one impacting SEO sitelinks, the other PPC. And no surprise – they are both mobile changes. This follows a recent trend of Google rolling out primarily mobile enhancements, with desktop appearing somewhat of an afterthought.
