Tag: mobile targeting
26 June, 2015
3 Must-Do Mobile Targeting Strategies
Fair or not, mobile marketing’s biggest obstacle is the difficulty behind its attribution. Quantifying the ROAS on a television ad isn’t easy, but that hasn’t stopped (too) many marketers from dropping $4MM on a Super Bowl spot, along with various production costs. Imagine if marketers took similar leaps of faith with mobile – I’m sure […]
