With the first day of summer quickly creeping upon us, we’re sharing where PMG has landed in the news in May. With commentary from two of our media experts and our resident blockchain expert, don’t miss where we’ve been mentioned in the news below. 5 Questions Advertisers Have About Hulu’s Offline Ads PMG’s Natalee Geldert […]
Justin Scarborough, PMG’s programmatic media director, recently spoke with AdExchanger about Google’s decision to limit the portability of the DoubleClick ID. The change was made in the name of consumer privacy, “but this change will make it much harder for companies who have built products off of Google’s data graph to provide value outside of Google’s […]
The 10th annual Shorty Awards recently named PMG a finalist in the consumer brand category for PMG’s work for Beats by Dr. Dre on the Conor McGregor #AboveTheNoise campaign. While the budget was only in the mid-six figures, the campaign was a smash; delivering a whopping 244 million impressions. One of the most influential pieces […]
The collective effort between PMG and Beats by Dre on the Conor McGregor “Above the Noise” campaign recently landed itself on the Interactive 2018 Marketing Awards shortlist in two categories; Best in Retail / ECommerce and Best in B2C. The campaign was an innovative cross-agency collaboration that spotlighted Conor McGregor and one of the biggest […]
With the first month of 2018 already in the books, we’re rounding up PMG’s news mentions in January. With commentary from two of our social gurus and a huge honor for our founder and CEO, don’t miss where we’ve landed in the news below. YouTube Regulations Could Prompt Microinfluencers to Migrate PMG’s Director of Social Media […]
Dustin Engel recently talked about PMG’s tools and technologies with MarTech Advisor, and how the agency uses them to solve problems through data automation, audience activation, and structured data media activation. In the interview, Dustin also shared tips for growing agencies on how to create efficient workflows and economies of scale. To learn more about […]
In 2016, it’s getting tough to keep up with the sheer volume of SEO-related news stories that are being published each week. I have several news feeds and alerts set up on various platforms, just trying to stay informed with the latest news, blog posts, and articles. Here are a few of the stories that caught my eye this week.
Growing up, my parents always told me how good my generation had it vs. when they were younger. They did not have smart phones (or cell phones for that matter), Internet, Netflix, an ‘on demand’ button…the list could go on. My generation has grown up with an increasing expectation of instant gratification. If our needs […]
You may have heard some buzz about this one: Last week, Google officially launched AdWords Upgraded URLs, which will change the way we work with destination URLs in the paid search space forever. But don’t worry, dear reader! We’ll work through this one together — In about 5 minutes or less reading time, you’ll have the […]
Every year, the music industry holds its official Spring Break in Austin, TX. Coincidentally, it kinda matches up with actual Spring Break. Anyways, here are some pics I found on the Internet from this year’s SXSW 2013 in Austin.