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Tag: offline to online measurement

August 07, 2017
Posted by Ting Zheng

What To Expect: Holiday Retail Social Trends

It’s just the beginning of August and most brands are already working on their upcoming Holiday advertising and marketing plans – but this should come as no surprise, especially to the retail industry. Each year, the season comes and goes quickly and with that social media has become a very valuable player as new updates […]

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July 17, 2017
Posted by Lauren-Ashton Shepheard and Kyle Knox

Innovative Methods to Measure Online to Offline Conversion Rates

Brick and mortar store locations have been feeling the pinch over the last few years in the shadow of e-commerce taking over the globe in response to busier lifestyles. However, with in-store experiences still being a valuable (but smaller) cornerstone of a company’s’ marketing plans, brands are increasingly turning to digital advertisers to unlock opportunities in […]

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