Tag: olympics
19 August, 2016
The World of Olympic Sponsorship
It costs to be an Offical Olympic sponsor. Moving forward, Olympic Global Partners (which is the highest level of sponsorship) will spend a whopping $200 million for the right to associate themselves with the Olympics for a four-year period, or two Olympic Games. Obviously, this is a huge chunk of change for the International Olympic […]
17 August, 2016
My Favorite and Least Favorite Olympic Logos Thus Far
Inspired by the AIGA article where the great Milton Glaser rates every single Olympic logo, I decided to pick out my favorite and least favorite out of all of them. While the Olympics have been going on for centuries, the very first logo design seems to be from the 1924 Paris Summer Olympics. Anything before […]
