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As online shopping becomes more and more convenient, retailers are struggling to keep brick and mortar locations open. With 64% of U.S. Households having at least one Amazon Prime member, the desire to spend your day walking around the mall shopping is lessening. How can retailers fight back against the online shopping trend and bring […]
It’s just the beginning of August and most brands are already working on their upcoming Holiday advertising and marketing plans – but this should come as no surprise, especially to the retail industry. Each year, the season comes and goes quickly and with that social media has become a very valuable player as new updates […]
Facebook sure has been busy lately. Over the past two weeks, they announced standalone apps, put a big bet on their marketplace, and opened up some new ad offerings just in time for the holiday season. The updates have one thing in common – the goal of tying together online activity to offline metrics. Below […]