Over the past several weeks, brands have seen resources become constrained and limited, and everyone has tried to adapt to new ways of working and communicating. According to PMG’s SEO director, Jason White, success during this time requires agility, and in an op-ed published in MediaPost’s Search Marketing Daily, he provided several tips on how […]
Remember that frustrating time when you had to perform multiple search queries before Google finally returned what you were looking for? Gone are those days – thanks to featured snippets! The Google search engine result page (SERP) has changed drastically over the years. Much of Google’s focus has been to provide results to user queries […]
Over the past two decades, Google has evolved from being a simple search engine with a funny name, white background, and colorful logo to boot. Although the site’s visual characteristics have gone through minor tweaks over the years, the look and feel is still very reminiscent of Google’s humble beginnings. One of the biggest evolutions for Google […]
Last year, I wrote a post where I built a word cloud based on a Momentology article of SEO predictions and advice for 2015. This year, I’m back at it again with SEO advice and predictions for 2016.
Janie and Kara had the opportunity to attend the SEJ Summit in Dallas recently. The SEJ Summit, sponsored by Search Engine Journal, is a boutique marketing conference geared towards big brand marketers. It is invite only and takes place in Dallas, Chicago, Miami, Santa Monica, Silicon Valley, London, New York, and Chicago. This years theme was “3 Takeaways”. […]
Last night, I stumbled upon this article by Jennifer Slegg, and I got to thinking about the ways people are discovering my clients’ sites using organic search. I spend quite a bit of time looking at various dimensions in Google Analytics – device types, browsers, operating systems, etc… But from a high-level view, I keep track of organic search in terms of ‘Desktop Visits’ and ‘Mobile Visits’. In the past year, these two buckets have been changing drastically. One is filling up. The other is emptying out.
Have you ever written a great article and you were just like, “OMG this is the best piece of content ever! #ImAwesome!” and so you start thinking about all the possible ways you can share this great piece of awesomeness across the internet? Many people will just share their newly created masterpiece across social media and stop there. But if it is truly a great piece of content, you shouldn’t limit it to one medium. To get the most of your content, consider re-purposing your content across difference channels. Not only will you create more exposure for your content, but you cant potentially tailor your content for different audiences.
Now for an SEO conspiracy theory: When it comes to organic search ranking factors, some SEOs speculate that Google is factoring in bounce rates back to the SERPs.