Last night, I stumbled upon this article by Jennifer Slegg, and I got to thinking about the ways people are discovering my clients’ sites using organic search. I spend quite a bit of time looking at various dimensions in Google Analytics – device types, browsers, operating systems, etc… But from a high-level view, I keep track of organic search in terms of ‘Desktop Visits’ and ‘Mobile Visits’. In the past year, these two buckets have been changing drastically. One is filling up. The other is emptying out.

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