Before we begin, can you tell me what the most visited site on the Internet is? I’ll wait. Now be honest, did you have to open your phone to look it up? If the answer is yes, you’re probably not shocked to find out that the answer was Google. On November 13, 2006, Google purchased […]
The word launch is a word that is typically associated with rockets. As a matter of fact, in middle-English, it means “in the sense to hurle a missile or discharge with force”. If that’s the case, please step into your spaceship, because we are diving into the ultimate steps of our marketing journey – launching […]
In many ways, the back-to-school season finds me coming full-circle. Once again I’m faced with the nervousness, the excitement, the “back-to-school jitters.” I have superiors to impress, and associates to both co-operate and build relationships with. I am once again judged on my critical thinking, my typing, my spelling, my rhetoric, and – lord, help […]
Google AdWords Overdelivery On October 4, Google AdWords both announced and enabled a change to daily budgeting, resulting in a campaign’s ability to spend up to twice its allotted budget amount. We know what you’re thinking: ‘How sneaky of Google to roll this out right before the onset of Q4 chaos, as if we needed […]