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Tag: paid search strategies

February 18, 2021
Posted by Jason Hartley and Keri Boerner

Google Paves the Road Ahead for Responsive Search Ads

Today, Google announced updates to Response Search Ads (RSAs) that aren’t too surprising but shed light on the road ahead for creative messaging within Google Ads. There are two parts to the announcement, one regarding the steps being made to make RSAs more prominent within the Google Ads UI, the other focusing on the tools […]

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February 04, 2021
Posted by Jason Hartley and Keri Boerner

Google Phases Out Broad Match Modifiers

Today Google announced a change to match types, including broad match modifiers (BMM) and phrase match, in another step toward consolidating tactics to simplify account management and create new opportunities for growth. Google will soon blend two of its match types to operate with the same backend matching logic. Specifically, starting in February, phrase match […]

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October 05, 2020
Posted by Amanda Ashley, Katy Winans and Marie Ryan

Auction Time versus Intraday tROAS Bidding Strategies

With the recent launch of Auction Time Bidding for Shopping campaigns within SA360, understanding the differentiators and benefits of utilizing Auction Time versus Intraday tROAS bidding strategies becomes paramount to the success of your accounts leading up to the holiday season.  Focusing specifically on comparing Auction Time and Intraday Target ROAS bid strategies, those who […]

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December 02, 2019
Posted by Mason Suess

Maximizing Success with Visual Search

While visual search has risen to prominence via shopping over the last several years, Google recently developed additional visual search ad options that enhance the way that brands re-engage with existing customers and reach potential new ones. What is Visual Search? Visual search technology uses images to connect users with products and/or categories that are […]

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March 21, 2019
Posted by Ting Zheng and Lauren Resnick

Unraveling How YouTube and Google Work Together

Before we begin, can you tell me what the most visited site on the Internet is? I’ll wait. Now be honest, did you have to open your phone to look it up? If the answer is yes, you’re probably not shocked to find out that the answer was Google. On November 13, 2006, Google purchased […]

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September 18, 2018
Posted by Macey Eamma and Marc Stewart

Ready, Set, ABM — Launching ABM Campaigns

The word launch is a word that is typically associated with rockets. As a matter of fact, in middle-English, it means “in the sense to hurle a missile or discharge with force”. If that’s the case, please step into your spaceship, because we are diving into the ultimate steps of our marketing journey – launching […]

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August 16, 2018
Posted by Blake Lucas

The Valedictorians of Back to School Shopping

In many ways, the back-to-school season finds me coming full-circle. Once again I’m faced with the nervousness, the excitement, the “back-to-school jitters.” I have superiors to impress, and associates to both co-operate and build relationships with. I am once again judged on my critical thinking, my typing, my spelling, my rhetoric, and – lord, help […]

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November 14, 2017
Posted by Mariana Andersen Diaz, Katy Winans, Arjun Green and Kaci Lambeth

Everything You Need to Know About AdWords Overdelivery

Google AdWords Overdelivery On October 4, Google AdWords both announced and enabled a change to daily budgeting, resulting in a campaign’s ability to spend up to twice its allotted budget amount. We know what you’re thinking: ‘How sneaky of Google to roll this out right before the onset of Q4 chaos, as if we needed […]

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