The word launch is a word that is typically associated with rockets. As a matter of fact, in middle-English, it means “in the sense to hurle a missile or discharge with force”. If that’s the case, please step into your spaceship, because we are diving into the ultimate steps of our marketing journey – launching […]
In many ways, the back-to-school season finds me coming full-circle. Once again I’m faced with the nervousness, the excitement, the “back-to-school jitters.” I have superiors to impress, and associates to both co-operate and build relationships with. I am once again judged on my critical thinking, my typing, my spelling, my rhetoric, and – lord, help […]
Google AdWords Overdelivery On October 4, Google AdWords both announced and enabled a change to daily budgeting, resulting in a campaign’s ability to spend up to twice its allotted budget amount. We know what you’re thinking: ‘How sneaky of Google to roll this out right before the onset of Q4 chaos, as if we needed […]