People Analytics
In recent years data exploration has become an integral part of all major sports with teams hiring a number of statistical specialists. What can your company learn from these recent trends in athletic performance evaluations?
Performance Isn’t Everything, Don’t Forget the Brand
If you’re at a digital shop focused primarily on driving performance, you may find yourself forgetting the brand identity of the clients’ ads your serving. While this may sound blasphemous, don’t be so quick to judge. It’s easy to look past the image of a client when your KPI is to sell sell sell. Most […]
5 Steps to Execution Perfection
(Think about what would have happened to Felix Baumgartner if he did not execute 100% on his 24 mile skydive.) Execution of tasks is vital to paid search success. Think about it… What if your agency failed to update ALL of your holiday sale promotions after holiday? You would feel pretty angry, I know I […]
