Tag: persona
1 May, 2015
Top 6 Social Media Strategies Summit Takeaways
We’ve all heard the usual digital conference declarations: “Content is king”; “It’s the year of mobile”; “Mobile is social.” For all you jargon lovers, you’re in luck. There were a few nods to your favorite clichés at the Social Media Strategies Summit in Chicago. Jargon offenses aside, I was happy to walk away with some […]
30 April, 2015
Marketing to Millennials: Find the White Space
When I saw the marketing to millennials session on the Social Media Strategies Summit schedule, I promptly guessed that Buzzfeed would be leading a session on cat photos. I was pleasantly surprised to find that Clorox (yes, the bleach and house product brand) was the company at the forefront of marketing to the most talked […]
