Tag: pinterest
Pinterest Promoted Videos
Pinterest is rolling out Promoted Videos, and they aren’t cheap. According to Ad Age, in order for companies to participate in Promoted Videos, they must agree to spend at minimum $500,000 and they should expect to pay between $15 and $20 per one thousand impressions. This will limit the amount of brands that will be […]
The Latest in Pinterest Updates
Among many new social updates in 2016, Pinterest is working hard to monetize their advertising platform. With over 100 million pinners around the world the platform has been slower to grow compared to other social media giants. Rolling out basic promoted pins in 2014 they have come a long way to get to today, though. […]
You know that the tides of retargeting have changed when Pinterest introduces the ability to leverage CRM data in paid media. That’s certainly not a dig on Pinterest, but another assurance that, in just a few years, audience-based media buying will have completely changed how we think about advertising and marketing as a whole. The […]
Google Updates Image Search with Colored Filter Buttons
After many rounds of testing, Google rolled out a new feature of Image Search that introduces colored filter buttons on desktop image searches. Previously they had tested this feature on mobile devices, but have since extended it to desktop searches. Now when you use image search to find a query, you will see colored buttons that […]
Pinning! Promoted Pin Wins from 2015
Pinterest opened up their promoted pin inventory on a self-service auction bases in the summer of 2015. Now that we have had a chance to get our feet wet, we wanted to share some learnings, best practices and quirks from our first foray into the self-service auctions. Pinterest previously only allowed advertisement with a pretty hefty […]
The 411 on Pinterest Buyable Pins
It’s been a long time coming and Pinterest has now jumped in head first to the e-commerce business, specifically mobile e-commerce. Hello Buyable Pins. Buyable pins build off of Pinterest’s current Rich pin features, taking it one step further by adding a blue button and displaying the product price to allowing consumers to purchase the […]
A few months ago GlobalWebIndex released a survey of 2014 worldwide Internet users, which found that Pinterest had the largest growth in members and active users of all other social platforms in 2014, outperforming Tumblr in 2nd and Instagram in 3rd place. Among other stats, this highlights how important Pinterest is and what it could […]
Pinterest, You Have My Heart
I’m not embarrassed to admit how many times a day I look at Pinterest. It’s on the home page of my lowly iPhone 5s. It hovers there, all red and white, begging me to click on it. And when I do, oh what a wondrous world of exploration! Immediately I see Pins my friends have pinned. And behold, if Pinterest couldn’t get any better, there are Pins that Pinterest picked specifically for me! Well done Pinterest. You hit the nail on the head again. After I peruse my homepage and catch up, I am free to expand my cookbook, find a great workout or build a dream vacation. Pinterest, you sincerely hold my heart.
Call Me Pintrigued
Creative block. We’ve all been there. At some point in a project, the thesaurus fails to inspire, the word web doesn’t catch anything new, and everyone in the brainstorm feels shorted out. Most of my creative peers would simply work on something else for a while and hope an idea strikes. But I’ve found a new source for instant inspiration: Pinterest. Yes, call me a late adopter.
Top 4 Things to Consider When Building a Solid Pinterest Strategy
As a brand on Pinterest, you should have 3 main goals: INFORM, INSPIRE, and ENGAGE. Achieve these three pillars by keeping the following things in mind as you execute your Pinterest strategy.
