• About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
  • About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us

Tag: pinterest

June 25, 2020
Posted by David Gong

Media Winners and Losers During Pandemic

Recently, Business Insider connected with 16 media buyers and asked their opinions about which media companies were poised to gain or lose the most because of the coronavirus crisis. PMG’s Leyla Foschi was part of the group who shared their thoughts about how the ad industry has been upended in the past few months. A […]

Read
October 11, 2018
Posted by Lauren Lyster

Pinterest For Retail: Tools for Success

Launched in March of 2010, Pinterest began as a simple online pinboard, a discovery platform, where users could save and share images, organized by board, and follow other users’ boards if they had similar tastes. Today, Pinterest is among the top social media platforms, boasting over 250 million monthly users, with 80% accessing the platform […]

Read
February 06, 2018
Posted by Maddie Owen and Abby Long

Exploring the Current Shoppable Media Opportunities

In the effort to merge the shopping and social experience for brands, many social media platforms have been developing ways for consumers to discover, review and shop product offerings – all within the social media apps and platforms they love. And for a good reason, in 2017, 74% of shoppers used social media to inform […]

Read
September 15, 2016
Posted by Mason Suess

Pinterest Promoted Videos

Pinterest is rolling out Promoted Videos, and they aren’t cheap. According to Ad Age, in order for companies to participate in Promoted Videos, they must agree to spend at minimum $500,000 and they should expect to pay between $15 and $20 per one thousand impressions. This will limit the amount of brands that will be […]

Read
July 08, 2016
Posted by Lauren-Ashton Shepheard

The Latest in Pinterest Updates

Among many new social updates in 2016, Pinterest is working hard to monetize their advertising platform. With over 100 million pinners around the world the platform has been slower to grow compared to other social media giants. Rolling out basic promoted pins in 2014 they have come a long way to get to today, though. […]

Read
July 05, 2016
Posted by Austin Denny

7 Great Benefits to Pinterest CRM Targeting. Yes, It’s a Thing.

You know that the tides of retargeting have changed when Pinterest introduces the ability to leverage CRM data in paid media. That’s certainly not a dig on Pinterest, but another assurance that, in just a few years, audience-based media buying will have completely changed how we think about advertising and marketing as a whole. The […]

Read
March 22, 2016
Posted by Brian Edwards

Google Updates Image Search with Colored Filter Buttons

After many rounds of testing, Google rolled out a new feature of Image Search that introduces colored filter buttons on desktop image searches. Previously they had tested this feature on mobile devices, but have since extended it to desktop searches. Now when you use image search to find a query, you will see colored buttons that […]

Read
February 15, 2016
Posted by Carly Carson

Pinning! Promoted Pin Wins from 2015

Pinterest opened up their promoted pin inventory on a self-service auction bases in the summer of 2015. Now that we have had a chance to get our feet wet, we wanted to share some learnings, best practices and quirks from our first foray into the self-service auctions. Pinterest previously only allowed advertisement with a pretty hefty […]

Read
June 29, 2015
Posted by Lauren-Ashton Shepheard

The 411 on Pinterest Buyable Pins

It’s been a long time coming and Pinterest has now jumped in head first to the e-commerce business, specifically mobile e-commerce. Hello Buyable Pins. Buyable pins build off of Pinterest’s current Rich pin features, taking it one step further by adding a blue button and displaying the product price to allowing consumers to purchase the […]

Read
May 14, 2015
Posted by Janie Jackson

How to Improve Pinterest Search Optimization for Your Brand

A few months ago GlobalWebIndex released a survey of 2014 worldwide Internet users, which found that Pinterest had the largest growth in members and active users of all other social platforms in 2014, outperforming Tumblr in 2nd and Instagram in 3rd place. Among other stats, this highlights how important Pinterest is and what it could […]

Read
Next
1 2

Latest White Papers

  • Shifting Plans for 2020 & Beyond
  • Game On: How Brands Can Log Into A Diverse Multi-Billion Dollar Industry
  • What CCPA Means For Brands
  • How Google is Improving Consumer Data Privacy
  • Ways to Prepare for the Cookieless Future
  • See all White Papers

Featured Posts

  • Ad Age Names PMG #1 Best Place to Work in 2021
  • Hindsight 2020 & Looking Ahead to 2021
  • Preparing for Streaming’s Growth & The Future of TV Buying
  • MediaPost Names PMG Independent Agency of the Year
  • PMG Client Portfolio Trends During Amazon Prime Day 2020

Categories

  • Consumer Insights
  • Content
  • Creative Design
  • Data Analytics
  • Development
  • Digital TV & Video
  • Ecommerce
  • Industry News
  • Local
  • Mobile
  • Paid Search
  • PMG Culture
  • Programmatic & Display
  • SEO
  • Social Media
  • Structured Data
Fort Worth

2845 West 7th Street
Fort Worth, TX 76107

Dallas

3102 Oak Lawn Avenue
Suite 650
Dallas, TX 75219

Austin

823 Congress Avenue
Suite 800
Austin, TX 78701

London

33 Broadwick Street
London
W1F 0DQ

New York

120 East 23rd Street
New York, NY 10010

Get in touch

(817) 420 9970
info@pmg.com

Subscribe to the PMG Newsletter
© 2021 PMG Worldwide, LLC, All Rights Reserved
  • Contact
  • Privacy Policy
 Tweet
 Share
 Tweet
 Share
 Tweet
 Share
 LinkedIn
We and our partners use cookies to personalize content, analyze traffic, and deliver ads. By using our website, you agree to the use of cookies as described in our Cookie Policy.