Growing demands for privacy are reshaping the social media landscape, and with consumption habits fluctuating from static feeds to ephemeral messaging and short-form video, social media is entering a new era. To navigate this sea-change, advertisers are fortifying their media investment strategies through diversification, helping their brands achieve optimal reach and engagement across a variety […]
Recently, Business Insider connected with 16 media buyers and asked their opinions about which media companies were poised to gain or lose the most because of the coronavirus crisis. PMG’s Leyla Foschi was part of the group who shared their thoughts about how the ad industry has been upended in the past few months. A […]
Launched in March of 2010, Pinterest began as a simple online pinboard, a discovery platform, where users could save and share images, organized by board, and follow other users’ boards if they had similar tastes. Today, Pinterest is among the top social media platforms, boasting over 250 million monthly users, with 80% accessing the platform […]
In the effort to merge the shopping and social experience for brands, many social media platforms have been developing ways for consumers to discover, review and shop product offerings – all within the social media apps and platforms they love. And for a good reason, in 2017, 74% of shoppers used social media to inform […]
Pinterest is rolling out Promoted Videos, and they aren’t cheap. According to Ad Age, in order for companies to participate in Promoted Videos, they must agree to spend at minimum $500,000 and they should expect to pay between $15 and $20 per one thousand impressions. This will limit the amount of brands that will be […]
Among many new social updates in 2016, Pinterest is working hard to monetize their advertising platform. With over 100 million pinners around the world the platform has been slower to grow compared to other social media giants. Rolling out basic promoted pins in 2014 they have come a long way to get to today, though. […]
You know that the tides of retargeting have changed when Pinterest introduces the ability to leverage CRM data in paid media. That’s certainly not a dig on Pinterest, but another assurance that, in just a few years, audience-based media buying will have completely changed how we think about advertising and marketing as a whole. The […]
After many rounds of testing, Google rolled out a new feature of Image Search that introduces colored filter buttons on desktop image searches. Previously they had tested this feature on mobile devices, but have since extended it to desktop searches. Now when you use image search to find a query, you will see colored buttons that […]
Pinterest opened up their promoted pin inventory on a self-service auction bases in the summer of 2015. Now that we have had a chance to get our feet wet, we wanted to share some learnings, best practices and quirks from our first foray into the self-service auctions. Pinterest previously only allowed advertisement with a pretty hefty […]
It’s been a long time coming and Pinterest has now jumped in head first to the e-commerce business, specifically mobile e-commerce. Hello Buyable Pins. Buyable pins build off of Pinterest’s current Rich pin features, taking it one step further by adding a blue button and displaying the product price to allowing consumers to purchase the […]