Tag: PLAs
Images Versus Text :: Right Brain Versus Left Brain
Since launching in 2012, Product Listing Ads (PLAs) have given marketers another way of reaching consumers within the paid search space outside of pure text paid search. With their visually appealing real-estate & ability to dynamically serve products relevant to the customer’s queries, PLAs are one of the first places marketers look to invest in […]
Google Adds Automated Bidding Options For Shopping Campaigns
Google has released a suite of bidding strategies for Shopping campaigns. These will enable you to go beyond manual max CPC bidding to deliver specific bids for each auction, tailored to people’s context.
New Ranking System for Google’s Product Listing Ads
Google is testing yet another feature for PLAs (product listing ads). When a user searches for the top or best products within a given category, Google will render which products are the “best”. The ranking system is based upon the product star review with the 8 highest rated items. Products have always been ranked based […]
