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Tag: platform updates

September 10, 2020
Posted by Abby Long

Taboola-Outbrain Merger Talks Come to an End

Taboola’s bid to acquire Outbrain has been called off after the two advertising giants could not agree to new terms. In the original agreement made last October, Outbrain shareholders “were to receive $250 million in cash and 30 percent of the combined company.” The Justice Department determined not to challenge the deal earlier this year, […]

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March 19, 2019
Posted by Dillon Larberg

Facebook Replaces its Ad Relevance Score

Hidden behind the #facebookapocalypse of 2019 (where Facebook’s suite of apps went down for the longest time in over four years), was a seemingly simple announcement: Facebook is replacing its relevance score. Although it may seem small, this release has big implications for marketers around the world. Relevance score, which offered advertisers insight into how […]

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April 13, 2018
Posted by Zaayer Merchant

‘It’s All Social’ – Updates from Q1 2018

From Facebook changing its algorithm to Snapchat changing the entire layout of its app, Q1 kept our social team busy. So now that it’s over, we took a look at some of the highlights, some of which had us scrambling and others had us excited. Facebook’s Algorithm Change Probably the biggest change since the platform […]

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