Banana Republic recently introduced a new brand identity, positioning, and brand promise, “The New Look,” celebrating its heritage and modern reinvention as a democratic, approachable, and inclusive luxury brand. Launched in 1978, Banana Republic became one of the most iconic lifestyle brands in the world by redefining modern luxury and using only the finest materials […]
Throughout the past ten years, Hyperice has pushed the boundaries of innovation to better serve athletes everywhere, emerging as a leader in recovery technology for high-performance athletes and penning exclusive partnerships with leagues, teams, and federations around the world. Today, its products are used along sidelines and in locker rooms by some of the world’s […]
Today marks the largest integrated launch in the history of Old Navy with the arrival of BODEQUALITY, an innovative and fully inclusive shopping experience available in stores and online. Through a human-centered design approach, Old Navy is redefining size inclusion and will proudly offer every one of its women’s styles in every size, with no […]
To mark the end of the 2020 election season, Athleta built upon its influential “Power of She” campaign with “Women Run It All,” a creative homage to all the ways women work as everyday heroes. From athletes in training to women participating in marches through history, images of moms running the household, and tributes to […]