While podcasts have grown more popular over the years, 2020 was the industry’s breakout year as the number of U.S. podcast listeners swelled more than 32 percent Y/Y to over 106 million listeners, or roughly half of U.S. digital audio listeners, per eMarketer. Podcast ad spend increased more than ten percent Y/Y to $780 million […]
We’ve reached the middle of May, and consumers continue to lean into spring cleaning. According to Reddit’s COVID-19 weekly updates, r/konmari, a thread for Marie Kondo’s famous decluttering method, had a +2X% spike in unique views this week. Furthermore, users were highly engaged in threads related to home organization projects, including clean and organized kitchen […]
While consumers are settling into their new routines of life at home, consumption habits are shifting dramatically across digital mediums. So much so that Nielsen is estimating Americans are spending just shy of twelve hours each day with media platforms. At a glance, here is how brands should be reassessing their audio strategies: In PMG’s […]
Podcasting. It’s been the next big thing in advertising for a few years, but it’s still viewed as an emerging channel with limited measurability and options for advertising. The growth of this industry, however, is staggering. The number of weekly listeners of podcasts has nearly tripled from 2014 to 2019 and shows no signs of […]
To say that direct-to-consumer brands are the next big thing is, to some, like saying iPhones are the next big thing — the first (hypothetical, exaggerated, and made up for the purpose of this blog) response is: “Duh. I’ve been using my Quip toothbrush since 2014 and I took a Ritual vitamin this morning just […]
Affectionately called the Great White North, Canada is known for many things but more notably, maple syrup, hockey, and the honorable prime minister, Justin Trudeau. With a robust $1.53 trillion GDP, the most important industries in the country are logging and oil with its sizable manufacturing sector responsible for contributing products to the global automobile, […]