Podcasting. It’s been the next big thing in advertising for a few years, but it’s still viewed as an emerging channel with limited measurability and options for advertising. The growth of this industry, however, is staggering. The number of weekly listeners of podcasts has nearly tripled from 2014 to 2019 and shows no signs of […]
As 2019 Amazon Prime Day(s) heated up, PMG’s Price Glomski spoke to NPR’s Marketplace Podcast team about Amazon’s affiliate program. With dozens, if not hundreds, of Amazon buying guides shared by publishers and influencers each year, many people may be surprised to learn that a lot of those recommenders make commissions off of what a […]
There’s a 40 percent chance that you, the reader, have listened to a podcast according to Edison Research and Triton Digital. An estimated 67 million, or nearly one out of every four of us, has listened to a podcast in the last month. That’s a lot of ears that advertisers have access to, and because […]
Confession: I love podcasts. Since podcasts are generally multitask-friendly (when you’re okay with being just a little distracted), I often listen to a few hours of podcasts a day — in the car, while cooking or doing chores around the house, and as a part of my morning and evening routines. With all of this […]