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Tag: ppc

March 27, 2018
Posted by Emily Denney

The Day DoubleClick Went Dark and Other Google Oddities and Updates

We at PMG (and other digital marketers) use Google products day in and day out, but in recent weeks, we’ve experienced some out of the ordinary occurrences that, in short, have thrown us for a loop. Maybe you can relate? DoubleClick Outage Nearly ten years to the day after Google’s acquisition of DoubleClick, the advertising […]

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August 14, 2017
Posted by Emily Denney, George Andrade, Brannon Low, Allan McMahon, Josh Parr and John Stewart

Paid Search Bid Strategies

Bid strategies help achieve unique campaign goals but differ depending on KPIs, so what works well for one campaign might not work well for another. If the goal is to generate site traffic, the focus should be on clicks. If the goal is to drive purchases, the focus should be on conversions. There are a […]

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March 20, 2017
Posted by John Stewart

Using Netflix To Make Sense Of Machine Learning

Machine learning is one of the most common buzzwords thrown around the world of digital marketing today. For all of the powerful and amazing capabilities this data science function possess, it grinds my gears just having to use it in this post. I want to attempt to demystify this played out phrase, by showing that anyone […]

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August 23, 2016
Posted by Brannon Low

The Future of Expanded Text Ads

The paid search world is buzzing about Expanded Text Ads (ETA’s). We’ve written about them several times, but to provide some background, expanded text ads allow advertisers to use more characters (30-30-80) than standard text ads (25-35-35), and therefore, take up more valuable real-estate on SERP’s. The idea, according to Google, is that in a mobile-first […]

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July 11, 2016
Posted by Jordan Schmitt and Dayle Magill

The Rise of Google Mobile Brand CPCs

June 28, 2016 – a day that will live in infamy. Hopefully not, but maybe. After letting the dust settle on the Fourth of July holiday weekend, we at PMG have continued to notice a disturbing, but familiar, trend. Google Brand CPCs (average cost-per-click) are on the rise. Yes. Again. This time, in mobile. What […]

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February 23, 2016
Posted by George Andrade

What to Expect From Google’s Right Rail Ad Update

After many months of testing removal of right rail ads in the SERPs, news broke via Search Engine Land on Friday afternoon that Google will be removing all right rail ads in the SERPs globally. Although this was a sudden surprise, our account teams at PMG had begun seeing many instances of the Google SERPs beginning to show this change in 2015 and into 2016.

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February 19, 2016
Posted by Nick Weeks

PPC Protips – Stack Up Those Extensions

In the world of pay per click (PPC) management, there’s a vast number of things to check on and optimize to ensure your accounts are running as efficiently as possible. For the purpose of this post, we’re going to focus on Google ad extensions. Ad extensions are ways to increase your overall real estate on the search […]

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January 22, 2016
Posted by Martin Rudler

The Unpredictable Future of Predictive Search

What is Predictive Search? Predictive search, as the name suggests, is based on the preemptive solicitation of information to a user based on their historical behavior and available data points. In other words it’s search engines, like Google, essentially bypassing the need for a “query” to deliver personally relevant information. In doing so Google & […]

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January 06, 2016
Posted by John Stewart

Top 5 Online Tools For Building Your Keyword Coverage

A vast keyword base is the cornerstone of any great PPC account, but trying to manually build out millions of keywords is both tedious and time consuming. Enter the keyword building arsenal every digital marketer worth their salt should be using.

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August 18, 2015
Posted by Chris Sinclair

New Mobile Sitelink Formats on Google

This week, Google released not one but two major updates – one impacting SEO sitelinks, the other PPC. And no surprise – they are both mobile changes. This follows a recent trend of Google rolling out primarily mobile enhancements, with desktop appearing somewhat of an afterthought.

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