Tag: ppc
Paid Search Bid Strategies
Bid strategies help achieve unique campaign goals but differ depending on KPIs, so what works well for one campaign might not work well for another. If the goal is to generate site traffic, the focus should be on clicks. If the goal is to drive purchases, the focus should be on conversions. There are a […]
Using Netflix To Make Sense Of Machine Learning
Machine learning is one of the most common buzzwords thrown around the world of digital marketing today. For all of the powerful and amazing capabilities this data science function possess, it grinds my gears just having to use it in this post. I want to attempt to demystify this played out phrase, by showing that anyone […]
The Future of Expanded Text Ads
The paid search world is buzzing about Expanded Text Ads (ETA’s). We’ve written about them several times, but to provide some background, expanded text ads allow advertisers to use more characters (30-30-80) than standard text ads (25-35-35), and therefore, take up more valuable real-estate on SERP’s. The idea, according to Google, is that in a mobile-first […]
The Rise of Google Mobile Brand CPCs
June 28, 2016 – a day that will live in infamy. Hopefully not, but maybe. After letting the dust settle on the Fourth of July holiday weekend, we at PMG have continued to notice a disturbing, but familiar, trend. Google Brand CPCs (average cost-per-click) are on the rise. Yes. Again. This time, in mobile. What […]
What to Expect From Google’s Right Rail Ad Update
After many months of testing removal of right rail ads in the SERPs, news broke via Search Engine Land on Friday afternoon that Google will be removing all right rail ads in the SERPs globally. Although this was a sudden surprise, our account teams at PMG had begun seeing many instances of the Google SERPs beginning to show this change in 2015 and into 2016.
PPC Protips – Stack Up Those Extensions
In the world of pay per click (PPC) management, there’s a vast number of things to check on and optimize to ensure your accounts are running as efficiently as possible. For the purpose of this post, we’re going to focus on Google ad extensions. Ad extensions are ways to increase your overall real estate on the search […]
The Unpredictable Future of Predictive Search
What is Predictive Search? Predictive search, as the name suggests, is based on the preemptive solicitation of information to a user based on their historical behavior and available data points. In other words it’s search engines, like Google, essentially bypassing the need for a “query” to deliver personally relevant information. In doing so Google & […]
Top 5 Online Tools For Building Your Keyword Coverage
A vast keyword base is the cornerstone of any great PPC account, but trying to manually build out millions of keywords is both tedious and time consuming. Enter the keyword building arsenal every digital marketer worth their salt should be using.
New Mobile Sitelink Formats on Google
This week, Google released not one but two major updates – one impacting SEO sitelinks, the other PPC. And no surprise – they are both mobile changes. This follows a recent trend of Google rolling out primarily mobile enhancements, with desktop appearing somewhat of an afterthought.
Google Adds Automated Bidding Options For Shopping Campaigns
Google has released a suite of bidding strategies for Shopping campaigns. These will enable you to go beyond manual max CPC bidding to deliver specific bids for each auction, tailored to people’s context.
