Women leaders spearhead new division to marry data, insights, creative and media for ambitious brands navigating a post-pandemic world and a new era of privacy Today PMG formally announced the launch of a new Strategic Planning and Insights (SP&I) practice designed to help brands navigate the acceleration of digital and emerging behaviors spurred by the […]
With a new sales boss and restructured team, Reddit is poised to better meet advertisers’ need for partners that can drive transactions versus brand awareness. PMG’s Leyla Foschi contributed to a story on Digiday about the changes, and what it means for brands. Foschi said she’s seen that “many advertisers pulled back on spend, focusing […]
With CCPA fast approaching, PMG’s director of programmatic Justin Scarborough shares his thoughts with Luxury Daily (paywall) on the impending regulation and how luxury marketers should prepare. The article gives a quick overview of CCPA, discusses how it compares to GDPR, and the impact on marketers in terms of data ownership, digital strategies, and compliance.
In a provocative op-ed recently published in WWD, PMG’s Angela Seits talks about how this year we saw influencers effectively yield the unique and opinionated POVs that gained them huge followings in pursuit of sponsorship dollars and prestige, and what she predicts and wants to see influencer marketing in 2020. In her piece, she wrote […]