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Tag: Press mentions

December 21, 2019
Posted by David Gong

Justin Scarborough Gives CCPA Guidance to Luxury Marketers

With CCPA fast approaching, PMG’s director of programmatic Justin Scarborough shares his thoughts with Luxury Daily (paywall) on the impending regulation and how luxury marketers should prepare. The article gives a quick overview of CCPA, discusses how it compares to GDPR, and the impact on marketers in terms of data ownership, digital strategies, and compliance.

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December 20, 2019
Posted by David Gong

Angela Seits Wants Influencer Marketing to Grow Up in 2020

In a provocative op-ed recently published in WWD, PMG’s Angela Seits talks about how this year we saw influencers effectively yield the unique and opinionated POVs that gained them huge followings in pursuit of sponsorship dollars and prestige, and what she predicts and wants to see influencer marketing in 2020. In her piece, she wrote […]

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