What’s New on Bing Ads?
Because Bing’s percent of total purchases, reservations, etc. varies from advertiser to advertiser, as does, quite frankly, the value and importance of advertising on Bing. During an agency-wide touch-base with PMG’s Bing reps in March, we learned about several recent and upcoming enhancements that may provide more opportunities for advertisers to improve performance on Bing […]
Google Express Launches in Texas
Starting June 1, Google expanded it’s speedy on-demand delivery service Google Express to Texas. Currently, shoppers in Dallas, Houston, and Austin areas can now take advantage of overnight delivery from the following merchants: Barnes & Noble, Costco, PetSmart, Walgreens, and Whole Foods Market.
From PLA (Product Listing Ads) to Shopping campaigns, Google’s feed-based advertising platform has grown tremendously over the past 18 months. Increased ad real estate has yielded higher demand for advertisers but has also increased competition, making it harder to gain and maintain impression share at competitive margins. Below are a few tips that will help […]
2014: The Year PLA’s Grew Up
The release of the Google Shopping Certification just a few days before Christmas was a fitting finale to an amazing year for the Google Shopping Campaign format. Call me dramatic (I have watched a lot of Tolkien movies this holiday season…), but I consider the release of this training to be symbolic. During a year […]
New Ranking System for Google’s Product Listing Ads
Google is testing yet another feature for PLAs (product listing ads). When a user searches for the top or best products within a given category, Google will render which products are the “best”. The ranking system is based upon the product star review with the 8 highest rated items. Products have always been ranked based […]
Google Experimenting with PLA “Price-Drop” Alerts
Google is now testing Price Drop Alerts within Product Listing Ads results. The alerts appear below the brand name as a percentage. Like Special Offers/Merchant Promotions, this feature will allow merchants to differentiate themselves from fellow competition.
Changes in the Google Search Space Entering 2014
Google used to be a pretty simple concept for both searchers and marketers. Google’s soul purpose as a search engine was showing the most relevant results for each person’s search. Period. To do this, Google crawled websites for relevant content, links, and titles to determine and show a number of organic results on the first page with more results […]
