In this second piece of our 3-part series on Programmatic Advertising, we build on the basics covered on Part 1 and dive deeper into how the bidding process works and the role machines and people, or “traders”, play in running and optimizing programmatic campaigns. Suggested Reading: Understanding the Basics of Programmatic Advertising As mentioned in […]
On October 15 and 16, over 1,500 marketing executives from top brands, agencies, and technology providers gathered in New York for insight, networking and industry knowledge at AdExchanger’s Programmatic I/O. This conference is dedicated to educating agencies, publishers, and marketers on the latest in programmatic media management. PMG’s own Justin Scarborough not only attended but […]
In this first piece of a 3-part series on programmatic advertising, we start with the basics and clearly define some of the most important concepts in order to have a good foundation for more advanced topics in the future. So let’s start from the beginning. What the heck is programmatic advertising all about? Simply stated, programmatic […]