AdExchanger named PMG to its inaugural Programmatic Power Players List this year, a guidebook that recognizes the leading agencies, strategic partners, and solution providers in the marketing technology industry. From data providers, DSPs and SSPs, and DCO platforms, this list of 60 companies spans the entirety of the programmatic advertising landscape. The 2020 Programmatic Power […]
During this period of uncertainty, many advertisers and brands are wondering how to speak to consumers, or if they even should have a conversation with them at all. As people turn to different media channels to get a break from the news and consume content, with rising inventory and lowered demand, it’s an opportune time […]
A common challenge in any new and growing field is attracting and retaining talented, qualified employees. This is no different in Programmatic Media. The industry itself is only a decade old (the first Demand Side Platforms gained prominence around 2008/2009), which means that there are even only a handful of individuals across the country that […]
In this second piece of our 3-part series on Programmatic Advertising, we build on the basics covered on Part 1 and dive deeper into how the bidding process works and the role machines and people, or “traders”, play in running and optimizing programmatic campaigns. Suggested Reading: Understanding the Basics of Programmatic Advertising As mentioned in […]
On October 15 and 16, over 1,500 marketing executives from top brands, agencies, and technology providers gathered in New York for insight, networking and industry knowledge at AdExchanger’s Programmatic I/O. This conference is dedicated to educating agencies, publishers, and marketers on the latest in programmatic media management. PMG’s own Justin Scarborough not only attended but […]
In this first piece of a 3-part series on programmatic advertising, we start with the basics and clearly define some of the most important concepts in order to have a good foundation for more advanced topics in the future. So let’s start from the beginning. What the heck is programmatic advertising all about? Simply stated, programmatic […]