COVID-19
Recently, Business Insider connected with 16 media buyers and asked their opinions about which media companies were poised to gain or lose the most because of the coronavirus crisis. PMG’s Leyla Foschi was part of the group who shared their thoughts about how the ad industry has been upended in the past few months. A […]
With a new sales boss and restructured team, Reddit is poised to better meet advertisers’ need for partners that can drive transactions versus brand awareness. PMG’s Leyla Foschi contributed to a story on Digiday about the changes, and what it means for brands. Foschi said she’s seen that “many advertisers pulled back on spend, focusing […]
PMG’s Amanda Parker was quoted in a Digiday article about Bud Light’s foray into Reddit with its first paid media effort on the platform called “Internet Heroes of Genius.” The brand listed the large and passionate user base, as well as their deep time of engagement, as key reasons why it decided to jump into […]
Reddit has long been a place where passionate communities, lurkers, and trolls all come together to share their opinions, memes, and expertise, all within highly active micro-ecosystems. As a self-governed platform, users are able to create their own subreddit communities, establish their own ground rules, and enforce that their community members abide by these rules. […]