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I don’t claim to be an avid Reddit user, but I’m a big-time lurker when it comes to using it to pass time and browse content. There’s quite a lot of nuances to be learned on how to use the platform, but the biggest takeaway of Reddit is that it’s a community (made up of […]
With a new sales boss and restructured team, Reddit is poised to better meet advertisers’ need for partners that can drive transactions versus brand awareness. PMG’s Leyla Foschi contributed to a story on Digiday about the changes, and what it means for brands. Foschi said she’s seen that “many advertisers pulled back on spend, focusing […]
PMG’s Amanda Parker was quoted in a Digiday article about Bud Light’s foray into Reddit with its first paid media effort on the platform called “Internet Heroes of Genius.” The brand listed the large and passionate user base, as well as their deep time of engagement, as key reasons why it decided to jump into […]
Reddit has long been a place where passionate communities, lurkers, and trolls all come together to share their opinions, memes, and expertise, all within highly active micro-ecosystems. As a self-governed platform, users are able to create their own subreddit communities, establish their own ground rules, and enforce that their community members abide by these rules. […]
You down with UGC? Yeah, you know me! Not me literally, but that’s what some advertisers might soon be saying thanks to a new ad format being rolled out on Reddit. Unfamiliar with Reddit? Well, it’s a popular timesuck “news source” letting users from all over the world share news stories, random tidbits, […]
What’s in and what’s out can change in a matter of seconds when it comes to social media. Here’s my breakdown of the latest trends and those that are no more.